Beyond the Basics: Using social media to attract & connect with candidates
Social media can be an invaluable tool for staffers & recruiters. How to go beyond LinkedIn to find & place candidates.
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Fill the jobs! When your contacts are organized, you can reach out to the *right* ones quickly and with relevance. Job postings are boring! Product Engineer Description: The prospective candidate will be responsible for helping to develop state-of-the-art power management products using advanced tools and technology. As a development Product Engineer in Power Management, the individual will play an important role in the development of analog power ICs such as switching regulators and controllers, LED drivers, Battery Management, and power supervisory devices that are designed for broad and target market applications. Responsibilities include (but not limited to) all aspects of releasing and sustaining products to manufacturing. Working with design, application, test and marketing engineers in a team oriented environment, this individual will be responsible for all aspects of the development product engineering job function beginning at product definition and culminating at production release and market launch. Some key responsibilities include device and reliability characterization, insuring products are designed for manufacturability, product/process qualifications, and providing team leadership for technical development teams. Additional responsibilities include fixing and/or coordinating efforts to resolve internal and external customer usage problems, yield enhancements and other support. This sucks! What's it like to work there? Why will my work matter? What are the people like? How do I ace the interview? Specialized About Me Head of Sales & Marketing at readMedia Landed my job via social media! Twitter & Blogging Founder of Social Media Breakfast Tech Valley Primary background in PR and corporate communications No formal HR or staffing background amymengel.com @amymengel amybmengel@gmail.com Demote the bullet points! Tell a story about the company, the people, the position. Will I fit here? We're holdin' out for a hero willing to shoulder the burden of being responsible for the overall production of a team of Buyers. You build the team, you train the team, you lead the team. Your mission, should you choose to accept it: development and expansion of Woot's market presence. And to do it, you'll have to wear more hats than the cast of Mad Men. You must be a coach. A motivator. An evaluator. An officer. A gentleman. The ideal candidate will have a proven track record of successful results in building relationships, managing a growing purchasing team, and exceeding goals in a business-to-business environment. The Purchasing Manager reports directly to the Director of Purchasing, works closely with the Vendor Development staff, and will manage the Purchasing organization. If you can inspire your people to follow you through Hell, then inspiring them to follow you through CES should only be a little bit harder. This position requires minimal travel to attend vendor meetings, trade shows, and other business development events. Don't get too excited: there aren't a lot of manufacturers based in Hawaii. Purchasing Manager This is awesome! You want candidates to have personality! I know. $150 Video job postings Interviews with employees Tips from hiring manager Overview of work environment Apply via YT comments How to connect with candidates? Facebook Engage those who aren't actively looking Photo tagging friends Best engineer you've ever worked with Most talented marketer you know Savviest sales rep Offer small incentives to participate Connect with the people they tag via Facebook, LinkedIn Must be an administrator Go to fan page, click "Edit Page" Click "Apps" on left nav bar Find "Photos" app and click "Go to App" Choose "Allow All Fans to Add Photos" and "Allow All Fans to Tag Photos" Save settings Go beyond business cards QR codes can link to: A YouTube video A website A Facebook page An e-mail sign-up form Dial a phone number Send an eMail Color-code and carry several different QR-code business cards "This job is open now. I think you could be a fit." Change the link destination without reprinting the cards General URL for each category of job http://mengelstaffing.com/current/salesjobs Use Goo.gl URL shortener to generate short URL, QR code, and analytics Print category-specific cards to hand out at networking events. Beyond the Basics: Using Social Media to Attract & Connect with Candidates Innovative ways to connect Bump iPhone/Android app http://bu.mp Share contact info, connect on LinkedIn and other social networks just by touching phones together CamCard app ($7) Take a photo of a business card with your smartphone; transcribes & stores info to your contacts Location Based Apps Job site located next to a popular restuarant? Leave a tip! Love eating at Jack's? Lunch here everyday. Acme, Inc. next door is hiring smart product designers. http://goo.gl/acmeinc for more. (Delete the tips when positions are filled.) You've got lots of contacts. Now what? Super easy to use! Sort. List. Categorize. Twitter Lists You don't need to be following people to add them to a list Lists can be private Zero-in on tweets of specific groups of people Group Twitter users into lists by: Industry Experience Salary Rating Active Seekers Skillsets Check-in on these lists and engage when you need to. LinkedIn Tags LinkedIn automatically sorts and filters connections based on several factors: Industry Location Company Type of Connection Tags Allow you to group contacts using your own criteria Event where you met the contact Jobs/companies they might be a fit for Strength of their personal network Contacts My Connections Tags Manage Send messages to an entire tag group Bring job postings to life. Use video for a human touch Show what it's like to work there Personality over bullet points Tell candidates what you want to see Stand out from the networking crowd QR-enabled business cards link direct to open jobs Mobile contact sharing apps Fun Facebook games to garner recommendations Sort, tag, categorize and list your contacts. Make it easy to quickly engage with the right people at the right time. All this will help you...
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