Going Social:
    5 rules for news   
    publishers
"We knew we needed to join these social media communities. But we can't just show up to the party, say 'we're here' and drink everyone's beer." 
- Daniel Honigman
1. Show up
2. Publish
3. Share
4. Network
5. Add value
It's just a business cocktail reception
Meet people and start conversations
Answer questions. Help others.
Ask questions. Trust others' advice.
Add value to the community
1
2
3
4
5
1. Show up
1. Show up
2. Publish
1. Show up
2. Publish
3. Share
1. Show up
2. Publish
3. Share
4. Network
"The speed of communications is wonderful to behold. 
It is also true that speed can multiply the distribution 
of information that we know to be untrue."
 - Edward R. Murrow
“News as a conversation has transformed journalism in many ways, but perhaps the most significant way that it has transformed journalism is in how journalists and their communities can cover a beat better.”
- Patrick Thornton
Why?
Questions?