Social Media + Mobile Open a dialogue with prospects and constituents
Build trust with both
With trust, they're more likely to invest Real time interactions
Influence at key decision points
The future. 1. Branding: Use Social Media as a branding tool to build awareness and connect with prospects, donors & constituents SoMe Models 2. E-Commerce: Drive prospects to an e-commerce landing page and convert prospects to constituents 3. Research: Use SoMe as a research tool to generate constituent input and feedback - especially valuable to ID and grow relationships with donors & prospects 4. Retention: Use SoMe as a retention tool to reduce churn (and preserve relationships) SoMe Tools & Techniques Quantitative Qualitative ROI Traffic
Breadth of Engagement
Organic search rankings
Depth of Engagement Polls & Questions
Brand Sentiment Retention
Revenue How to Measure a Social Media or Mobile Campaign Mobile Uses Find "stuff" (locations)
Research (prices, products)
Find "info" (answers)
Reviews (make decisions) Engage with Mobile SMS
Mobile web sites
Mobile apps Social Media + Mobile 1. What is your organizational SoMe policy?
2. What is your SoMe + Mobile strategy?
3. Who is going to implement AND work 1 & 2?
SoMe + Mobile - They're there. Are you? Look out any Window: Social Media + Mobile is here to staySee the full transcript