Look out any window

Social Media + Mobile Open a dialogue with prospects and constituents Build trust with both With trust, they're more likely to invest Real time interactions Influence at key decision points The future. 1. Branding: Use Social Media as a branding tool to build awareness and connect with prospects, donors & constituents SoMe Models 2. E-Commerce: Drive prospects to an e-commerce landing page and convert prospects to constituents 3. Research: Use SoMe as a research tool to generate constituent input and feedback - especially valuable to ID and grow relationships with donors & prospects 4. Retention: Use SoMe as a retention tool to reduce churn (and preserve relationships) SoMe Tools & Techniques Quantitative Qualitative ROI Traffic Online chatter Breadth of Engagement Leads generated Organic search rankings Depth of Engagement Polls & Questions Feedback Brand Sentiment Retention Conversion Revenue How to Measure a Social Media or Mobile Campaign Mobile Uses Find "stuff" (locations) Research (prices, products) Find "info" (answers) Coupons (deals!) Reviews (make decisions) Engage with Mobile SMS Mobile web sites Mobile ads Location sharing QR Codes Mobile apps Social Media + Mobile 1. What is your organizational SoMe policy? 2. What is your SoMe + Mobile strategy? 3. Who is going to implement AND work 1 & 2? SoMe + Mobile - They're there. Are you? Look out any Window: Social Media + Mobile is here to stay