Agenda
What is Social Media ?
Why I need to consider it?
Where to start?
10 Steps
120.000 new blogs created each day
More then 350 million people globally read blogs
6 of top 10 websites are social
Facebook: more then 400 million users
More then 1 Billion views daily on YouTube
Where to start?
Branding?
Authority?
Service?
Start at C-level
Why?
Company culture
Become who you are!
Share knowledge
Active participance with passion
Company guidelines
My Company
Investment
Time, time & time!
Money (Staff, consulting)
Passion & emotion!!
What do I get?
Relationships
Brand equity
Enriched content
More volunteers
Organizational growth
Internal Organisation
Commitment
Change Management
Corporate culture
1. Explore
4. Audience behaviour
3. Target audience
2. Listen & Experience
5.Internal discussion
6. Strategy
EXIT?
7. Integration Marketdevelopment
8. Media & Platforms
9. Projectmanagement
10. Launch &Measure
Explore the different Social Media platforms
like Twitter, Facebook, LinkedIn and see what
happens!
Get involved and see what happens!
Where can I find my audience online?
Or GO!
Only websites
Blogs &Forums
(Open)Networks
So what's the trigger to get things started?
Be yourself, express yourself.
Be part of it.
Think long term, not quick profit.
Don't suddenly disappear (ghostwriter).
Listen and observe a lot.
Don't shout, just talk.
Choose your medals! You can't solve everything.
Put everything together
Get a webcare team (communitymanager)
Get a 24 hour mentality
Make sure you can do what you say
Put together company guidelines
Motivate people
Now get out of that chair
and get started!
What do we want to achieve?
Who gets involved?
Where are we going to do it?
When will it happen?
Which parts are essential?
Why do we want to achieve our goal?
The marketeer is no longer the person who does the corporate positioning.

Every department will use Social Media.
Fits the Social Media strategy within our total marketingstrategy?
Do our online activities strengthen our offline activities?
Do we have the same goals?
What channels are we going to use?
Which tools fits our audience?
Do we need to setup a community?
Mediastrategy (publicity)
Social Media Strategy
Thank you!