Who is this guy?
Ex Flow employee
Linux Systems Engineer
Entrepreneur
Founder & CEO of SociaLingua
What is Social Media?
Social media is about trust and adding value, not a two week 'viral stunt' --Keith Burtis
Social media is a presence, not an advertising channel.
Social media is about becoming part of the culture, add value, engage, listen, act - more important-empower
Social media is opt-in. People won't let you shout at them anymore
Content
Content that solves a problem
Content that entertains
Content that educates
What compelling content can you do 
for your social media page?
Generate user participation
Create an opportunity to answer
questions from your users
Give them the chance to 
interact with your brand and create 
their own content
Start the Conversation
As of October 2009, it claims to host more than 4 billion images.
If YouTube was Hollywood, they have enough material 
to release 60,000 new films every week
Facebook has over 350 million active users.
More than 2.5 billion pictures are uploaded 
to Facebook each month.
There are over 160 Million accounts
on Twitter
50 million profiles are published on LinkedIn 
2.5 million tweets per day in 2009
How?
...make your content relevant
...get your community involved
...create or find a niche audience
...give a crap
...create incentives
Thank you!
Twitter @dalekurt
Skype dalekurt
Blog dalekurtmurray.com
Email dale@socialingua.com
Q&A
Dale-Kurt Murray
Founder & CEO
SociaLingua
Building Content
and Engagement