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Ideas & Selection
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by Iram Yasin
on 7 December 2010
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Prezi Transcript
Tools Evaluation strong consumer insight
business requirements
financial
speed to market
fit to strategy
risk/reward Identify criteria for filtering Quick filter: voting- sticky dots Scientific filter: scoring system Filtering Our key learnings.... Crystallising
the idea Pipelines... Behaviour shift Insights..
The root of all successful innovation.. Selecting the best ideas Consumer research "Am I getting it right??" "Dont lose the momentum..." "Didn't see that coming!" Whats the point?
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