IFM presentation

Food establishments and Social Media The advancements that accumulate with the proper understanding of social media tools. Affordances Branding Tagging Creating a community marketing and branding Updates in real time Food transparency Social responsibility Education Twitter: creating community and voice Facebook: strategic branding and marketing product or idea Blogs: in depth look at food establishment's practices and missions Pinterest: image and recipe sharing Tools Nostrano Images: used to tell the sustainable, farm to table approach behind the menus building credibility social responsibility tagging to market farms, food producers and distributors. Directed posts: reaching out to make community marketing their product to others connected in network offer limited deals and real time menu or item updates special events Slow Food UW Cafe Nonprofit Marketing and branding through Facebook and Twitter Building community tagging and sharing our posts along with supporters posts Updating events Offering educational information and recipes The Dish Social media work with a food publication student run, nonprofit, online publication Utilizing Facebook tagging to increase readership through 'Best of' campaigns Twitter campaigns to increase readership and audience involvement 'You tell us...' Recipe sharing Food/restaurant reviews 'Food for thought'