It's Time to go Viral: Using Social Media to Engage Stakeholders and Build Community Capital

Using Social Media to Engage Stakeholders and Build Community Capital It's Time to go Viral SOCIAL MEDIA GROWTH WHO? OMG! SOURCE: Jenise Uehara Henrikson | Alpha Brand Media | @itsduhnise Jenise Uehara Henrikson is CEO of Alpha Brand Media, an internet publishing company with a wide variety of verticals including fashion, lifestyle news, insurance and finance. She has been quoted in Investor's Business Daily, ABC News and other publications. EXAMPLES HOME TWEET VIDEO Teachers warned over befriending pupils on Facebook Experts warn of big gulf in school social networking policies, as staff use Twitter, chatrooms and emails to contact children. Some Schools Ban Facebook Accounts FOX Chicago News - We're seeing a number of schools cracking down on what students can say -- and even whether they can be on Facebook or Twitter. In New York, an all-girls high school has told students to delete their Facebook accounts and pay a fine or be expelled. Facebook and Senators Say Requiring Passwords Could Be Illegal There is a new trend in the job market: Employers are requiring job candidates to give them their Facebook passwords as part of the interview process. It is not uncommon for employers and schools to review online profiles to verify that there are no unscrupulous behavior or tendencies displayed. But now, they have upped the ante and are requiring full access to these accounts. Shockingly, some of the biggest culprits making these requirements are government offices. Students Create Fake Online Profiles to Bully Peers EDUCATION WEEK - Two teenage girls were arrested in Florida and charged with cyberstalking after creating a fake Facebook page impersonating another student and using it to bully her. Students at an Indianapolis high school set up false Twitter accounts for their principal and tweeted offensive comments before the account was shut down. Schools should exercise caution on social media DAYTONA BEACH, Fla. - Social media could be a positive force in education. But as we have seen, social media outlets like Facebook, Twitter and chat programs have also led schoolchildren across the nation -- and even staffers -- to make ill-considered statements and post questionable photographs. Adults have used social media to victimize children. And of course there is "cyberbullying," an issue that keeps school officials busy everywhere. BANNED There are many stakeholders that are waiting to become engaged. How can you stand out and be found in the social ecosystem? Focus on the "Big" Players "Socialize" Online Content Drive Users to District Homepage Get a YouTube Channel Keep Content Fresh The "Big Players" are where your stakeholders are and changes every year. Today the "Big Players" are: Facebook YouTube Twitter FaceBook YouTube Twitter The "Big Players" are where your stakeholders are and changes every year. Today the "Big Players" are: FaceBook YouTube Twitter The "Big Players" are where your stakeholders are and changes every year. Today the "Big Players" are: Facebook Like on Every Page Twitter Follow on Every Page Facebook and Twitter direct links to all content pages - allows stakeholders to share your content and take it viral Imbed YouTube video to better tell your story and bring your wed site to life Use YouTube to publish Board Meetings and Community Forums Work with Google to Return the District Home Page as the first search result for any school search (Make sure to provide easy links from home page to every school) Visit every PTA at the beginning of each year, show them the content on your site(s) and ask them to like the district on FaceBook and Follow the District on Twitter Post links on Twitter and Facebook back to specific content on the district/school pages to Drive more stakeholders to the site. Create a YouTube Channel - ITS FREE! Feature Students (Concerts, Student Films, Presentations) Post and Share Community Forums Post Board Meetings and and Link to Agendas using BoardDocs Imbed exceptional content in district web site Drive stakeholders to video content using Facebook and Twitter All Web Content Should be Up-to-date and Dynamic Update Twitter/Facebook Every Day Use BoardDocs to Post content of Board Meetings to District Web site Quickly Fix Errors on Online Content Drive stakeholders to social sites on every page Direct links allow stakeholders to share specific online content with social media. Your content can go Viral! Customize your Twitter and Facebook sites to match your Brand. In this way social media is an extension of your existing online community Use YouTube and link specific content to events such as meetings and agenda items using tools like BoardDocs More Information: Ari Ioannides Emerald Data Solutions, Inc. http://www.emgrp.com 800-407-0141 ©2012 Emerald Data Solutions, Inc. While the young represent the largest group of users, the biggest gains in users are with your stakeholders (30 - 64) Dominating membership are Facebook and Twitter. Note 1 in 4 Americans watch a YouTube video EVERY DAY. Excellent resource for recruiting and fostering professional relationships Leveraging Presenters: Ari Ioannides, To Engage Stakeholders Social Media Richard Clapp