The Cloud
The Brand
in
cost, power and intelligence
The fourth wave is here.
1.Mainframe computers in the 1950’s and 60’s
2.PC’s in the late 70’s and 80’s
3.The Internet in the 90’s
4.Connecting devices to people 

-> the information we receive will be more natural and integrated into our daily lives
 
 
This “connection” changes society once again.
-> HighTech : HighTouch
Google CEO's new paradigm: 'cloud computing and advertising go hand-in-hand'
cloud -> somewhere
Marketing
Cloud
Adobe
"By any terms cloud computing will change the IT industry."
"Amazon will make much more money with cloud computing 
then with it's sales platform."
Google CEO Eric Schmidt: "cloud computing and advertising go hand-in-hand".
“There’s a lot of evolution we need to see.”
Plummer, Gartner Emerging Technologies
The Next
Wikipedia define smartdust and a wireless network of sensors


Wikipedia defines the internet of things as a self-configuring wireless network. 


Computers modeled on the brain Discover magazine reports $4.9 million government grant to IBM to begin the first phase of research on cognitive computing.


Wikipedia defines: A theoretical future point of unprecedented technological progress, caused in part by the ability of machines to improve themselves using artificial intelligence.

Smartdust
Internet of things
Cognitive computing
Technological singularity 
By 2012, 80 percent of Fortune 1000 enterprises will pay for some cloud computing service and 30 percent of them will pay for cloud computing infrastructure. 

Through 2010, more than 80 percent of enterprise use of cloud computing will be devoted to very large data queries, short-term massively parallel workloads, or IT use by startups with little to no IT infrastructure.
Adobe's Cloud?
StartUp Business?
Innovation
Integration
Allways - Up - Date
(LiveCycle Enterprise Suite)
Rendering
Grafik-Power for Everyone
Business- PDF- Mass- Writing
Adhoc- Software
Facebook- Widget
BackUp
Security
3Party- Services
3D Photoshop PlugIns
Think: UMPC: Client-Show-Work-Software
User Driven Innovation
Examples
of Cloud Computing Services
organize huge amounts of date +++ software
scale apps +++ use the power of the social scale TM
(Ning - instead of one solution)
infrastructure as a service
(beside Saas)
enable great +++ new user experiances
public clouds
private clouds
internal clouds
external clouds
Mainframe -> PC -> Internet -> Cloud =
1. SaaS (Software)
2. PaaS (Platform)
= alltogether
"biggest shift in two decades"
(Marc Benioff, CEO, Salesforce.com)
how can I become a plattform myself
-> healthcare as a service
-> lifesciense as a service
-> media as a service
(Werner Vogels, CTO Amazon)
"social networking is just the start"
(Amitabh Srivastava, Corporate VP, Windows Azure)
"the platform tells what kind of aps you build ... just think about the explosion of devices"
(Vic Gundotra, VP Engineering, Google)
"speed to market & the ability to scale"
(Gina Bianchini, CEO, Ning)
"continuous updates, user just dont care"
(Paul Buchheit, Co-founder, FriendFeed; creator of Gmail)
"Time to value"
(Mike Schroepfer, VP of Engineering, Facebook)
"Storage: Amazon = 15c / 1 GB;
Enterprises 5 times the price"
"to analyse huge amounts of data does only work in the cloud"
(Lew Tucker, CTO, Cloud Computing, Sun Microsystems)
-> go to the cloud

-> build your own cloud

-> open the cloud

-> make money with the cloud

-> sell cloud software

-> buy StartUps that made the best cloud software

-> add attached services from the cloud

-> improve community processes for cloud user
Communication
Product
Service
currently about 2.5 billion devices connected to the cloud. In 8 years there will be over 14 billion
Business Modell
from Software to Services - extrem
The “old” client/server computing business model:
It was a direct sales force that would go in and sell complicated 
software to enterprises that they would integrate and 
do important business functions.

An emergent new model:
It starts with the premise that the data services and architecture 
should be on servers. And that if you have the right kind of browser
 or the right kind of access, ... you can get access to the cloud.

Eric Schmidt, Google
(Video)
(Video)
Techcrunch Roundtable
http://www.ustream.tv/blog/2009/02/26/2272009-techcrunch-roundtable/