10 Elemente einer Website Strategie

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R. Dürhager / S. Scholz

10 Elemente einer
Website Strategie
Was ist eine Strategie?
Zeit + Ziele + Umsetzung
= Wettbewerbsvorteil
3-5 Jahre: Organisations-Strategie
2-3 Jahre: Online-Strategie
1-3 Jahre: Website-Strategie
02
03
04
07
01
09
10
08
05
Übergeodnete
Ziele
Website
Ziele
Inhalte
Interaktionen
& CRM
Marketing
06
Daten-
Management
Hosting
& Sicherheit
Monitoring
& Evaluation
Entwicklung
Chancen

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