Start-up cash
Business models for news
Non-profit
Ongoing cash
Advertising
Bootstrap
3Fs
Grants
Angel investors
Venture capital
Traditional
Offshoots of traditional
Topical & local startups
For-profit
Local small/medium businesses
Local regional / major businesses
National display ads (ad networks)
Google / other text ads
Classifieds
Directories / Yellow Pages / 
  Yelp / Angie's List

Emerging forms:
* Video (tours; pre-roll)
* Mobile (location-based ads; mobile coupons)
* Group buying / e-commerce
Underwriting
Donations
Paid content/
subscriptions
How much do you need?
Dave Morgan's ad startups
* 1995: Tens of millions
* 2001: Millions
* 2009: $1 million
A good CMS for listings
* 1998: $5 million +
* 2005: $1.8 million
* 2009: ~$100,000
Jarvis / CUNY study: NewsInnovation.com

J-Lab: j-lab.org

Reynolds Collaboratory:
RJICollaboratory.org

These and others, plus links to free tools and great books: growthspur.com and tgdavidson.com

Sources and references
VCs don't fund great ideas.
They fund great people who can execute great ideas.
What's it all mean?
Starting something is cheap, and getting cheaper

Technology is easy, and getting easier

Sustainability is hard
- Marketing / audience
- Sales
Misconceptions:
Non-profits are insulated from economic pressure

Non-profits can't take ads