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What is your Mission?
Priorities and Choices
Tombstone Test
Rootstock
Life Purpose
Values
Motivation
Skills
Interests
Career / Professional
Marriage / Family
Social / Political
Religious / Spiritual
Fun / Recreation
Brand Message
Unique
          - Has a point of view

Compelling
          - Connects to others

Consistent
          - Repeated quality and style

The trouble with the rat race is that 
even if you win, you're still a rat. 
                                                                - Lily Tomlin
Be the first
Be the leader
Be the rebel
Own an attribute
Invent a new process
Be the expert
Be preferred
Set a high price tag
Use special heritage
Own a cause

What makes you marketable?
What’s important to audience?
What makes you compelling?    
Hallmark of all strong brands
Reliability of behavior
Based on actions and results
Image
Style
Personality
Competency Statement
Tag-line
Social Network
In-Person Meetings
Media
podcast
speaker
Meetings
Conferences
Social gatherings
Elevator pitches
Business cards
Online profiles
Radio
TV
Video
Rootstock
Brand 
Message
Value Propositions
Life Purpose
Values 
Motivation
Interests 
Skills

Current Projects
Areas of Responsibility
Life
3 to 5-year Vision
1 to 2-year Goals
Current Actions
Value Propositions
Brand 
Message
Rootstock
Career/Professional
Marriage/Family
Social/Political
Religious/Spiritual
Fun/Recreation

Five Basic Activities of Life