Hello.
Mart Uibo
Founded in 2001 by geographers, city planners
and architects to use the opportunities of mobile
positioning for organizing better and safer living,
planning better cities and sustainable environment.
Spin-off company of Tartu University
Supported by Enterprise Estonia
Location rules!
Applying human spatio-temporal behavior studies and scientific research in real life applications
WHAT ?
For mobile operators we offer universal, easy-to-deploy
solution for processing raw data into meaningful
information of location and movement.
For end users we offer GIS solutions, human-language mobility studies,
expert surveys and trend reports for:
Planning - understanding transport and building better cities
Tourism - statistics, planning and geography
Marketing - innovative way to understand customers origin & behaviour
Safety - location of masses meets emergency management, rescue services
Planning
Estonian Road
Administration
Largest consulting engineering
group in Nordic countries
Ramboll Group
Kose-Mäo highway corridor
Tartu East roundabouts
Saaremaa Public Transport network
Tapa railway overpass
Tallinn, Nõmme city district railway overpass
Transport Passage through
Kerch Strait between Crimea Peninsula and
Russian Federation, Krasnodar Territory
Presidents of Ukraine Yanukovich V. F. and Russian Federation Medvedev D. A. decided on October 2010 to build transport passage (bridge or tunnel) through Kerch Strait - between Republic of Crimea (Ukraine) and the Krasnodar territory of Russian Federation.
Tourism
Using roaming data we can answer to these questions:
What sorts of tourists visit your city or municipality or highway nearby?
How has tourism changed during last years?
When do tourists pass through?
Is tourist behavior tied to the weather, season or other factors?
Where did the tourists come from and where did they go? Where to advertise, and in what language?
Web-based statistical reporting and monitoring tool for visualizing location and movement
Bank of Estonia
Tartu City Council
Tallinn City Council
Marketing
Helping marketing gurus to understand
customers origin & behaviour:
Where does your shopping mall (or competitor) customers live?
Plan better direct marketing campaigns & strategies
Monitor trends and changes of visitors periodically
Nearby traffic volumes - better outdoor advertising campaigns
Customer origin & trends for 66 000+ m² shopping park
4M+ visitors \ yearly
Direct marketing campaign
analysis for 250+ shops, 60+
of them supermarket-sized
Safety
Our spatio-temporal layer combined with the anchor-point models offer new innovative use cases for rescue services and emergency management
Technology
Main data source - CDR (Call Detail Record)
Non-intrusive by design
Not another probe in network
Easy to integrate - bits of CDR & masts only
Privacy issues solved
Thank you!
Questions?