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Considering Authenticity (Short)

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by Anthony Marco on 2 June 2012

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Prezi Transcript

Considering Authenticity @anthonymarco Why abandon broadcast media conventions when creating personal online content? Social Media shouldn't be PUSH. You are not in the Mad Men era. You are not selling the messaging of a committee. Your readers/viewers/ listeners already think there are 500 channels with nothing on. Don't be 501. Your audience chose YOU and not your content. Your style is what makes you unique. Honesty, ability, and approach are not mistakes. Don't try to ADD authenticity to what you do. Instead, SUBTRACT the barriers to being who you are. Authenticity Intimacy Freedom
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