cratcliffe@scholastic.co.uk - www.twitter.com/chrisrat - www.linkedin.com/in/chrisrat Summary Pitfalls Where are
your
customers? Getting to
know you “Good news
travels slowly,
bad news
travels fast”
THINK
How do you
act as a
consumer? Complimentary
to other activity A few stats Social
Networking Viral If at first... over 1000 hits! over 1000 hits! Emails
and tests After the
trial What did we do? emarketing Initial successes What do you do every day? Purchased after recommendation from friend...at least 1 person bought after I recommended on Twitter Social networking
=
Networking Booksellers - blog that delivers to email inbox Twitter feed for Understanding Education
- for Booksellers who tweet! Launch products (v. successfully!) Forums don't stop innovating News Blatant advertising engagement Tracking More tracking There are NO
shortcuts - NONE! Started with £50 in first month try, try again Nothing is wrong - try it, see if it works,
test and test and test. Experiment.
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e-marketing and social networking V2
time . patience . fun
by Chris Ratcliffe
on 9 May 2011
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