After Hours with Foursquare

The Ugly... What Can You Do? 6+ million users 381+ million check-ins 3400% growth After Hours with Real-World Promo: Jimmy Choo 4,000 participants 285,000 Facebook views 4,000 Twitter mentions Coverage in 250 blogs The Bad... The Good... Directly connected to Safeway shoppers' existing rewards program Earn discounts available thru Foursquare application Deals based on consumer behavior: early check-ins may earn coupon for OJ; "Gym Rats" earn discounts on health food & drinks Check-in to Super Bowl XLV Shout "Go Steelers" or "Go Packers" Special badge with promo code redeemable at NFLShop.com 140,000 check-ins by the end of the 3rd quarter; 200,000+ by the end of game Event-Based Check-in: NFL By the Numbers in 2010 Social Creatures: Broadcasts & Shouts to Our Friends The check-ins & outs of location-based marketing What is Foursquare? Fun Stuff: Earn Badges Power to the People: Tips Left by Users Facebook Twitter Everyone Likes a Deal: Venue Specials Build brand ambassadors Create interactivity with your audiences Encourage traffic & sales with specials Be present in the places that are convenient to your customers - online Viral effect when users broadcast check-ins Analytics with real-time data Benefits of Foursquare for Business Posting window clings and POS materials encouraging check-ins Businesses & Brands on Foursquare Businesses & Brands on Foursquare College campuses are using it for campus visits and orientations Businesses & Brands on Foursquare Visitors bureaus are using it for tourism Businesses & Brands on Foursquare Cities like Chicago are using it for historical education/civic pride Community involvement/charitable giving programs Businesses & Brands on Foursquare Foursquare for Business www.foursquare.com/business Real-Time Stats Manage Specials Getting the Most out of Foursquare Participate in Tips Build your brand Cross-sell with complementary businesses Educate and have fun Getting the Most out of Foursquare Make it Viral Encourage shouts and tagging Easier to track Free promotion & buzz-building among friends means new audiences for you Getting the Most out of Foursquare Tie Specials to Specific Business Goals Reach new customers with a Special for first-time check-ins. Encourage one more visit per week with a Special every 5th visit. Find out how many of your customers are Iowa, ISU, Drake or UNI fans with a special that rewards them for wearing their team gear. And advertise it! Loyalty Program Tie-in: Safeway/Vons + Pepsi Real-World Promo: Jimmy Choo Event-Based Check-in: NFL Loyalty Program Tie-in: Safeway/Vons + Pepsi Avoid censorship & hostile confrontation Encourage conversation Rely on your champions Learn from the situation User-Controlled Environment User-Controlled Environment User-Controlled Environment