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Introduction to Crossmedia - Crossmedia Documentaries a tool for social change

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by Alessandro Nanì on 30 August 2013

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Transcript of Introduction to Crossmedia - Crossmedia Documentaries a tool for social change

The Social Campaign as the Tent pole
(supported by a documentary) http://www.talkingobjects.org http://truthaboutmarika.wordpress.com/ This lesson will introduce the use of
Crossmedia to enhance Social change


It will showcase


New tools powering participation

Fund raising platforms

Independent (Indie) distribution models What is a documentary? The Tent Pole
(main narrative) The Documentary
or
The Social Campaign Like a Bamboo cane

Strong, but flexible.
Adaptable to
changes Getting the money http://www.trashtotrend.com Alessandro Nanì Introduction to Crossmedia Crossmedia Documentaries and Campaigns
Tools for Social Change Presentation downloadable from
http://talkingobjects.org Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record Source: Wikipedia Our Definition

Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purpose of instruction, maintaining a historical record and/or enhance social change trough participation The Documentary as the Tent pole Communicating through the development of new technologies like interactive media players http://demo.joluproductions.com/ Major key notes
(for Crossmedia producers) Getting the film around Crowd funding Like Distribution Platform 2 French girls and a simple idea Social campaign as the Tent pole
(standing alone) Pervasive Entertainment = ubiquitous media + participatory experience + real world + good storytelling Robert Pratten, 2010 Crossmedia for Change = ubiquitous media + participatory experience + real world + good storytelling Participation " the forms of
audience engagement that are shaped by cultural and social protocols rather then by technology itself" "Participatory culture as the Culture in which fans and other consumers are invited to actively participate in the creation and circulation of new content" Henry Jenkins, Convergence Culture, 2006 Technology should serve as a tool to build and distribute engaging narratives Can Games contribute to Social Change?

Can Games help and/or shape the
documentary narrative? http://www.insidedisaster.com/experience/Main.html# “Narratives of the future are capable of expanding the social engagement of audiences while offering intensive narrative immersion in a story experience that plays out in multiple public and private venues” Davenport et al. Synergistic storyscapes and constructionist cinematic sharing, 2000

http://mf.media.mit.edu/pubs/journal/Synergistic.pdf One media inspiring another From a Book to a
Movement as the Tent pole CONCLUSIONS We can change it to the public We can add enhancing social change Henry Jenkins, Convergence Culture, 2006 Spreading widely throughout an area or a group of people (Oxford Dictionary, Oxford University Press) present, appearing, or found everywhere (Oxford Dictionary, Oxford University Press) The Age of Stupid by Franny Arsmstrong
with Pete Postlethwaite Land of Opportunity
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