Mark Cuban is one
of the most controversial
owners in pro sports.
Get the picture?
But Cuban showed some amazing
PR savvy after his Mavericks won
the 2011 NBA title.
1. Respect
Cuban asked NBA Commissioner David Stern
to present the trophy to
Mavericks' founder, Donald Carter.
Can you imagine
Jerry Jones EVER
doing that?
2. Humility
Rather than giving a three-minute speech
on national television about how wonderful
it is to win the title ...
... Cuban immediately directed ABC Sports' Stuart Scott to give the mic to the Mavericks head coach, Rick Carlisle.
3. Responsiveness
Anticipating a potential public backlash in an economic downturn ...
... Cuban (and not the city of Dallas) paid for the Mavs' victory parade.
Again ...
Nothing like grace in victory to enhance one's reputation.
... then again.
3 lessons in image management from
(of all people) billionaire Mark Cuban