Twitter: Why?
FREE: "Microblogging"
140 Characters (based on SMS) known as “Tweets”
Displayed on author’s profile page
Read by subscribers (known as “Followers”)
Different from Facebook 
More interest/thematic based
Not time/geographically dependent
Not as “personal” ‘I had toast’ does not cut it!
What is Twitter?
http://bit.ly/buZ0mM, September 2009 
Relationships
Pre-face-to-face
Shared interests
New connections
Build "your brand"
Develop post
face-to-face
Information
Opinions
Thoughts
Recommendations
Questions
News
http://www.twitter.com 
http://mashable.com/guidebook/twitter/
User names...
@drbexl
@digitalfprint
@ww2poster
@sfdo
@bigbible
@blwinch

@winchmfs
@SkillsNetWinch
http://kanevian.files.wordpress.com/2008/10/cartoon-find_niche.jpg
http://twitter.com/digitalfprint
http://twitter.com/drbexl
http://twitter.com/bigbible
Photo or Logo
Consistent across platforms
Essentials
Settings/Profile

# Bio Life Explorer, esp. academia/learning, life-coach, Christianity, wartime propaganda, history, cultural studies, online world, @digitalfprint, @sfdo, @ww2poster
Location
Link to website or blog
New York Times
http://nyti.ms/bLYqGS 
BBC Inside Out
Social Media contracts
Work in Durham
Stephen Fry: "It's 
Twitter, not erudite 
thoughts"
http://www.bbc.co.uk/blogs/digitalrevolution/2009/10/rushes-sequences-stephen-fry.shtml
EXERCISE:
Create a #bio
Tweeting...
Genuine
Making connections
Listen
Real
Friendly
Selling? Only 5%
Link: Other social media
Repeat sparingly
Enjoy It
NOT broadcasting
Follower Strategies
Example: @bigbible
User Name
& Photo
Name, Location,  URL & Bio
People I follow
Lists
Followers/Followees
Latest Tweet
Retweet
FEW RULES, LOTS
of ETIQUETTE
http://applicant.com/wp-content/uploads/2009/04/tweetcurrency1.jpg
People you know already
Those they follow
Those who follow them
Their lists
Targeted Searches
including Hashtags, e.g.
#bible
#christian
#god
#jesus
Retweets:
"RT" tweets by others
Thank others for their RTs
Reply:
Answers to questions
Genuine responses
http://wthashtag.com/Bible
http://www.twellow.com/search?q=bible&search_cat=
http://mashable.com/twitterlists/
The @username:
Others can see who you're interacting with or RT'ing
The tweet will appear in the users @stream
Well-known: #followfriday
We want REASONS
Invent a Hashtag
Keep it short
Worth checking it’s not in use
For an event, agree beforehand.
http://klout.com/drbexl
http://klout.com/digitalfprint
DON'T!!!!
http://www.socialmediatoday.com/SMC/103334
http://www.google.com/alerts
Strategy
What do you want to achieve from Twitter?
How often will you tweet?
Will you use one or multiple accounts?
If tweeting as a brand who will be your 'face'?
Have you access to a smartphone?
What will be your "keywords"/hashtags?
http://econsultancy.com/blog/6090-case-study-dell-s-evolution-on-twitter
Make yourself INTERESTING to readers
Justify their investment of TIME 
Give them a reason to ‘follow’/’continue following’
Insights
Sneak Peaks
Discounts
Fun/Humour (balance serious/casual)
Support
What’s new?
The 20 Minute per day Twitter Workout

1. Send out 3 social chit chat messages as you go about your day
2. Share 3 things that you have found that you want to share with others
3. Retweet 3 messages from others, that you wanted to share with others
4. Send out 2 messages that demonstrate your expertise or knowledge
5. Spend time replying to anyone that messages you
6. Spend time answering any questions around your area of expertise
7. Spend some time recommending other peeps to follow
8. Answer any direct messages that are not spam
9. Invite a daily question on your area of expertise or knowledge
10. Find several new peeps to follow each day based on your criteria
11. Spend time in the Search, listen & then engage when you can add value
@markshaw
Going Mobile?
http://bit.ly/9xsjl3
Third Party Apps
http://useqwitter.com/
http://www.custombackgroundsfortwitter.com/
http://www.polleverywhere.com/twitter-powerpoint-slides
http://www.twitpic.com/ 
http://bit.ly/
http://www.twitterfall.com/ 
http://friendorfollow.com/ 
http://apps.facebook.com/selectivetwitter
http://topsy.com/
http://hootsuite.com/dashboard#
http://listorious.com
Thanks!
More questions?

Tweet me @drbexl
but 'digital fast' til Friday!