Dan Reich 
Business Development
dan@lotame.com
A new generation data intelligence & audience platform 
1. Data Collection
Age
Gender
Frequency
Recency
Actions
Interests
Behaviors
Influence
Demographics
Geographics
2. Audience Building
Age
Gender
Actions
Demographics
Frequency
Influence
Geographics
Behaviors
Interests
Recency
Association
Association
3. Delivery & Media
a) Target within the Lotame Preferred Network of publisher sites
b) Create your own preferred network of publisher sites
c) Use your audiences and data within the media and data exchanges
Out of the Box
Fully tagged and implemented
Mid-Tier of Social Media
Community
highly customizable
own the relationship
completely transparent
control
visibility
Exportability
Freedom
Open
Real Time Bidding
4. Measurement
Ad Recall
Time Spent
Awareness
Buzz
Influence
Lift
Intent
Favorability
Break the  old ad network  paradigm with Stadium...
...the new gold standard for activating data!
Leverage the value of data and all of the media opportunities that surround you with...
efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency efficiency 
RETURN
INVESTMENT
VISIBILITY
* more efficiency
* higher return on investment
* greater visibility
sources:
http://www.kansashighwaypatrol.org/kids/images/road.gif
Top Perfoming Behaviors
Affinity
"Building behavioral segments is the ideal scenario when you are looking for opportunities to influence a desired target - you're not going to find richer warehouses of consumer information. The application of social criteria to non-social environments is like bringing guns n' roses to a high school battle of the bands..."

- Donnie Williams, VP, Director of Digital Strategy, Horizon Media, Inc.
"To change the reputation of a forgettable brand to one that is considered cool, you'd want influential people to be associated with it, and ideally, act like a brand advocate to friends….It can be a lot more cost-effective—and just plain effective—to communicate to that group.”

- Emily Riley, senior analyst, Forrester Research

 Inspiration:
http://www.borthwick.com/weblog/2009/06/16/140conf-talk/
Betaworks - http://betaworks.com/ 
Source: Successfully using Social Media for Crisis Management Final - Lotame Report, 2009 
Source: Successfully using Social Media for Crisis Management Final - Lotame Report, 2009 
Source: Lotame Internal Report
Source: Lotame's Patented Time Spent Technology