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Scenario Planning - futuramb
Introduction to scenario planning, a management approach for managing uncertainy on different levels.
by Martin Börjesson
on 27 January 2013
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Prezi Transcript
Scenario Planning an approach for managing uncertainty and understanding the bigger picture Human have shown a remarkable ability to learn and survive in an uncertain and changing environment... an introduction to The answer seems
to lie somewhere here
"Memory of the future" David Ingvar, 1985 ...with many unpredictable dangers What if she
asks about...?
What if she gets
angry when I...?
What if we
meet...?
What if she
don't like...?
OK, I do it! But first I must... We seems to have natural ability to imagine and analyze many possible situations - scenarios - before we act. The more uncertain we experience a situation the more our "memory of the future" is active in producing possible future situations. ...and learn about the future by systematically visualize
several possible futures
...and what do we do when
we tell each other stories?
We share and envision scenarios Key benefits with Setting strategic direction Catalyzing bold action Facilitate collaborative learning about the organizational environment Want to know more
about scenario planning?
scenario planning American automotive
industry in the 1980:s
Example scenario set Critical uncertainties
in the contextual
environment
Scenarios Why should we do it? Avoiding single
future blindness...
1. Research and formulate focal issue for the process 2. Search the
driving forces
3. Identify critical
uncertainties
4. Develop scenarios 5. Strategic analysis
of consequences
scenario planning Yes by implementing a Key method 1:
Take an outside-in
perspective
Can organizations also be able to envision different futures to
manage uncertainty?
P A Martin Börjesson +46 704 262891
martin@futuramb.se
www.futuramb.se
@futuramb
process The ability to envision and anticipate different future
possibilities seems to be a key capability for managing uncertainty...
Preparation for an
uncertain future
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