10 worthwhile things to do with video
Presented by Timothy Lorang
Feb, 18, 2010
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The Mini Lecture
Just like a regular lecture - only shorter
Good speaker
Interesting
Learn something or make a point
http://www.ted.com/
High quality
High end speakers
20 minutes or less
Enlighten us, but make it quick
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers.
http://ignite.oreilly.com/show/
Portland
Sydney
Boulder
New York City
Baltimore
etc.

Talking Heads: 
Interviews and Testimonials
Simple format
Direct subject
Speak to audience
Interview Program
Health Matters
UCTV
Conversational
Two people
Familiar format
Direct to Camera
Lukas Haas 
Causecast.com
http://www.uctv.tv/healthmatters/
http://www.causecast.org/
Talk right to the camera
Short topics
Low production 
Testimonial
University of Phoenix
http://www.youtube.com/user/UniversityofPhoenix
Short
Direct
Message

Documentary or News
Familiar format
Informational
Direct message
Non-commercial
Mini-Documentary 
ACR Discovery
Hurricane History
i.http://ascr-discovery.science.doe.gov/feature/weather_vid/weather_vid.shtml
Tells a story
Interviews
B-Roll
Narration
Video News Release
Iowa State University Virtual Tour 
http://www.youtube.com/user/DOESolarDecathlon
Evening news format
:60 seconds to 3:00 min
Tells a story
How To Videos
Instructional 
Short
Useful
Demonstrations
Dreamy Valentines Day Tutorial 
http://www.youtube.com/user/DulceCandy87
Straight Demo
Show someone what to do
Make-up tutorials are VERY popular
How to About ANYTHING!
YT - Computers & College Applications : 
How to Write a Foolproof College Application Essay 
http://www.ehow.com/videos.html
Cooking
Snowboarding
Pole Dancing
Robot Making
Screen Shot Tutorial
http://www.youtube.com/user/juliakline
Embed Video in a WordPress Blog 
Screen shot
Real time
Software training
Include talking head
Informational
Factual
Lists
Factoids
To the point
Just the facts, Ma'am
5 Diet and Nutrition tips 
http://www.youtube.com/user/JNJhealth
Delivered with authority
Video bullet points
Useful information
Wordless Persuaders
Did you know?
i.http://www.youtube.com/user/buencaminos
Popular format
No narration
Make a point
Where to put the Video?
Free Sites
Size limits
Length limits
Ads
Format limits
Limited branding
Cons 
Pros 
Free
Distribution
Social Sharing
Spread your brand
Free
Pay Sites
Pros
Brand control
Any size
Any format
Any length
Analytics
Cons
Costs money
Must promote
What do you need?
The video files must be able to: 
Be shared
Be embedded
Be searchable
Put in tags
Promote with social media
Easily upload
Manage

Image or PR
Postitive Image
Public Relations
Commercial
Branding

Corporate PR
Deloitte
http://www.deloitte.com/view/en_US/us/About/index.htm
PR
Commercial
Positive spin
Highly produced 
Simple
University 
Oregon State University 
i.http://www.youtube.com/OregonStateUniv#p/c/BAB8824D76D689BE/2/HDQNFGK4qog
Half-time TV spots
Commercial
Positive

Channel Branding
ResearchChannel 
www.researchchannel.org
Short
Images
No words
PR About Programs
Emerson College
i.http://www.emerson.edu/external_programs/castle/Kasteel-Well-Program-Video.cfm
Longer format
Resemble documentary
Student produced

http://www.livestream.com/wcet
Live Webcasting 
http://www.ustream.tv/
Real time
Events
Live audience 
Audience participation
Archive
Free or paid
 
User Generated Content
Content Created by fans
The main energy behind YouTube
Fans have been doing this for years
Video, music, blogs, photos, etc. 
Nearly half of young people are creators
Classic UGC
Bohemian Rhapsody LEGO 
http://www.youtube.com/user/Krikonn
Fast Food Nation Review
Self Produced Programming
http://www.youtube.com/user/thehappytuesday
Wyane's World Fantasy
Everybody has a TV show
Corporations harness UGC
Kids Doing Laundry 
Johnson & Johnson health channel
http://www.youtube.com/user/JNJhealth#p/u/32/fMeWrmdz89Q
Enlisting fans and customers to make content
Involves customers
Customer evangelists
They help spread word
Doesn't seem corporate
Need to vet content
Fans re-edit original material
Fans re-imagine material
People make original material
Laws won't stop 'em 
News
Student News Programs
Broadcast Journalism 
Emerson College
Goodmorning Emerson
i.http://www.emersonchannel.org/index.cfm
Daily News Broadcast
Part of curriculum 
Student Produced
Student Newspaper
University of Washington’s Daily Double Shot
http://www.uwtv.org/search/sitesearch.aspx
Student Newspaper
Student/staff production
Weekly show
University Events
http://asunews.asu.edu/node/11785?video_tab=0
Top 3 things to do at ASU 
University PR
Current events
Need to update
On website
Video Contests
User Genterated Content
Generate for purpose
Use for publicity
Students or wider
Department of Educations
I Am What I Learn
http://www2.ed.gov/iamwhatilearn/index.html
National
All ages
Promotes goals 
Promotes learning 
UW Pocket Video Contest
http://uwpocketmedia.org/
7 Steps 
Can be about anything
Rules can be anything
Contestants can be anyone
Can be used for anything
Spirit of Service Scholars
College of Public Programs, ASU 
http://zooppa.com/contests/spirit-of-service-scholars
Zooppa hosted
Large community of producers
Can keep and use all media
Cooperative project
Oops.... ran out of numbers
Shorewood and Shorecrest High School Video Rivals
Hey Ya: A music video 
Shorewood Lip Dub, You Make My Dreams
Copyright 2010