Streamlining analysis and maximizing effect
Collaborative eye tracking 

Effect management model
Pain
ROI
Investment
Gain
Learn more about ”gain” requires market research & target group analysis...
...to know more about ”pain” requires usability testing...
To get insights 
the users has to be invited
Wiki
Useful for system requirements
Simplistic publishing system
Social contribution
Time line
Present scenarios
Include html
Include documents
Thank you!
www.angner.se
www.moodcase.com
marten@angner.se
+46 70-7770579
The three layer presentation model
Raw data
Conclusion

Full length "bouncing ball" video
Complete documentation
Analysis

Browse page flows
List of issues with suggestions
Heat maps and other vizualisations 

Suggested action
Areas of improvement
Start with the end in mind
Looking for guidance in design decisions
Empowering the client representatives
Invites to exploration
Optimizes the impact on the organization
Incremental understaning
Using documents does not make sense
Tobii support saved the day
The 30-day rental barrier
Had to get a new PC laptop
Prestanda issues & keyboard lag
White areas for flash and ajax
SnagIt! Scrolling web screen capture
Enormous video exports
Picture in picture
Camtasia for video editing
AOIs did not make sense

Initial process
Case study
...which I had to learn from scratch!