Audience Poll
How many of you subscribe to an email newsletter?

How many newsletters are you subscribed to?

What content do you find of value / do you actually read?

Have you ever completed an action / purchased as a result?
Your Activity
Email marketing to individual subscribers requires:

1. Prior consent (opt- in)

2. Clear  company identification (Full company details)

3. Clear opportunity to opt out 
DANGER!!!
Email Marketing
List Building
Quality
Data capture
Build your list
Telemarket

Sales team

Buy it in 
Quick / Easy / Free....
Select a Provider
Advanced Techniques

www.spamcop.net

www.spamhaus.org

groups.googlenews.net-abuse
Tracking
Considerations:

Multipart Emails
Deliverability
Budget
Level of reporting
Support
Workflow



Segment your data
Golden Rules!
From Field - Consistency
Subject Line - 40 Characters, NOT CAPS!
Send 1 per month - Tue - Thurs
Personalise
Make it relevant - add value
Use calls to action
Create dedicated landing pages
Consider design


Are you blacklisted???

Sent
Hard bounces
Unsubscribes
Unique opens
Clicks
Conversions

Suggested KPI's


Split Testing

The Rules
How many of you send out email newsletter?

What results are achieved?
Overview
Your experience

Legal requirements

List building

Design & sending

Advanced

Tracking
Practical
http://returnonsubscriber.com/2009/06/18/facebook-page-newsletter-opt-in-box-tutorial/ 
www.property-venture.com
List rental costs
about £200 per 1000
Soruce - www.emailtools.co.uk 
Autoresponders
Email series

Free report

More information

Sales funnel


Summary
Collect your own data
Segment it
Clean it

It's communication
It's a relationship

Follow design / creative
best practice

Track / measure
Thanks for listening
Any questions?
How would you

add data capture

to this website?
How would you

add data capture

to this website?
Remember....
You are communicating

You are building a new relationship

You are adding value

Respect your customer

Don't damage your brand!