Defining What's Good in Digital Media
* Identifying clear standards
* Communicating confidence 
    in a time of uncertainty
1
2
1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Time-bound
Praise progress
Correct misguided attempts
Find teachable moments
SMART goals
3
Get Going ...
Get going
The Era of Creative Destruction
Authenticity
Fairness
Objectivity
Compelling
Engaging
 Interactivity
Transparency
Accuracy
1. The longstanding facts
2. How journalists know what they know
3. What we don't know
3 key parts we usually don't get
Source: Newsless.org
1. Establish a sense of urgency
2. Create a vision
3. Communicate the vision
4. Empower others to act on the vision
5. Identify and capture short-term wins
6. Institutionalize new approaches
Presentation available:
twitter.com/markbriggs
How would you define “good” journalism?
GOAL: Get your news organization consistently producing GOOD digital media