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Demographic Trends of College Students Today & Tomorrow: How Do We Entice Them to Use the Academic Library?

Profound challenges lie ahead for US higher education. Population analysis shows that shifting student demographics may prove to be the most formidable change ever for American colleges and universities
by Marie Bloechle on 15 October 2012

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Transcript of Demographic Trends of College Students Today & Tomorrow: How Do We Entice Them to Use the Academic Library?

Lippincott: “There is an apparent disconnect between the culture of library organizations and that of Net Gen students” ≠ Source: Educause Center for Applied Research Text Messaging: Communication form of choice (cc) photo by theaucitron on Flickr (cc) photo by theaucitron on Flickr (cc) photo by medhead on Flickr Percentage of Higher Education Credentialed Librarians by Race/Ethnicity, 2000
White 85.6
Black 4.8
Latino 1.5
Other 8.1

Percentage of Higher Education Credentialed Librarians by Gender and Age, 2000

Female 69.9
Male 30.1

Under 35 12.5
35-44 22.6
45-54 39.9
55-64 20.5
65 or older 4.5 Demographic Trends of College Students
Today & Tomorrow:
How Do We Entice Them to Use the Academic Library? Who are our future college students? How do we tailor library services to meet their diverse needs? We're Not Keeping Pace! Next Gen Distinctive Identity Features immigrants or children of immigrants do not speak English at home experiencing economic difficulties texting, rather than e-mailing mobile phones social media usage technology-inherent learners multitasking Information-seeking Behaviors of Next Gen Students "Digital Natives are coming to rely upon this connected space for virtually all of the information they need to live their lives. Research once meant a trip to the library...Now, research means a Google search—and, for most, a visit to Wikipedia before diving deeper into a topic. They simply open a browser, punch in a search term, and dive away until they find what they want—or what they thought they wanted."
from Born Digital: Understanding the First Generation of Digital Natives Internet first for research searching skill over-confidence unaware of Google's personalization less discriminating in their sources scan instead of read articles value convenience & ease-of-use over quality lack search structure sophistication use only simple keyword searches misspellings or incorrect logic utilize only first few results rarely modify their searches Beware Online Filter Bubbles! Marie Bloechle
Electronic Acquisitions Librarian Sian Brannon
Assistant Dean of Collection Management By & Head & Eisenberg (2009) - students are “challenged, confused, and frustrated by the research process” & the most difficult part of research for them is “figuring out how to traverse complex information landscapes.” Baby Boomers & Gen X = print/linear learners Millennials & After: "Next Gen" = digital Library Services for Next Gen most diverse cohort first to attend college in their families lack college readiness Some Many Few ALA's Diversity Counts - “if libraries are to remain relevant they must be willing to not only reach out to diverse user communities but to build a workforce reflective of that diversity” 17% increase by 2019 Sex Ethnicity/Race 5% American Indian or Alaska Native 7% White 30% Black 12% for 18 to 24 28% for 25 to 34 22% for 35 & over 12% men 30% Asian or Pacific Islander 21% women NCES "Projections of Education Statistics to 2019" Age 45% Hispanic between 2008 & 2019 22.4 million students Current Enrollment Trends
concerned about paying for school

go to school full-time

speak English at home

are not the first in their families to go to college

take notes, ask questions in class, work in groups Less than 1/3 evaluate the quality or reliability of information!!! Q & A Two Factors for College Enrollment Boom: Largest high school graduating class ever
Immediate enrollment post-high school How do Next Gen students seek information? More about Millennials “...our children are out furiously retraining their brains to think in newer ways, many of which…are antithetical to older ways of thinking.”
from Digital Natives, Digital Immigrants Part 2: Do They Really Think Differently? ALA Demographics Studies. Washington, DC: ALA, ALA Office for Research and Statistics, 2011. Web. 2 June 2011.

The Almanac of Higher Education 2010-2011. Washington, DC: Chronicle of Higher Education, 2010. Web. 11 May 2011.

Adkins, Denice and Lisa Hussey. “The Library in the Lives of Latino College Students.” Library Quarterly 76.4 (2006): 456-480. LISTA with Full Text. Web. 26 May 2011.

Asher, Curt, Emerson Case, and Ying Zhong. “Serving Generation 1.5: Academic Library Use and Students from Non-English-Speaking Households.” College & Research Libraries 70.3 (2009): 258-272. Web. 26 May 2011.

Ashford, Robin. “QR Codes and Academic Libraries: Reaching Mobile Users.” College & Research Libraries News 71.10 (2010): 526-530. Web. 30 June 2011.

Barnes, Newkirk and Gail Peyton. “Reaching Out to the Net Generation on Campus: Promoting the MSU Libraries in the Residence Halls.” Public Services Quarterly 2.4 (2006): 47-68. Web. 8 June 2011.

Biddix, J. Patrick, Chung Joo Chung, and Han Woo Park. “Convenience or Credibility? A Study of College Student Online Research Behaviors.” Internet and Higher Education 14.3 (2011): 175-182. ScienceDirect. Web. 8 June 2011.

Davis, Denise and Tracie Hall. Diversity Counts. Washington, DC: ALA, ALA Office for Research and Statistics & ALA Office for Diversity, 2007. Web. 2 June 2011.

De Rosa, Cathy, et al. Perceptions of Libraries, 2010: Context and Community. Dublin: OCLC Online Computer Library Center, 2005. Web. 2 June 2011.

Docksai, Rick. “Teens and Cell Phones.” Futurist 43.1 (2009): 10-11. Professional Development Collection. Web. 15 June 2011.

Flores, Edward and Harry Pachon. “Latinos and Public Library Perceptions.” Dublin: OCLC Online Computer Library Center, 2008. Web. 6 June 2011.

Fry, Richard. Minorities and the Recession-Era College Enrollment Boom. Washington, DC: Pew Research Center Social & Demographic Trends, 2010. Web. 1 June 2011.

“Generations and Generational Conflict.” Culture Wars: An Encyclopedia of Issues, Viewpoints, and Voices. Armonk: ME Sharpe, 2010. Credo Reference. Web. 28 June 2011.

Godfrey, Thomas and Stephen Tordella. Librarians, Library Technicians and Assistants: Diversity Profile 2000 and 1990. Arlington, VA: Decision Demographics, 2006. Web. 11 May 2011.

Hamilton, Reeve and Jon Marcus. “Universities Are Challenged as Demographics Shift.” New York Times, 1 Jan. 2011, national ed.: 25A. Web. 27 June 2011.

Head, Allison and Michael Eisenberg. “Finding Context: What Today’s College Students Say about Conducting Research in the Digital Age.” University of Washington’s Information School, Project Information Literacy Progress Report, 2009. Web. 6 Apr. 2011.

Holman, Lucy. “Millennial Students’ Mental Models of Search: Implications for Academic Librarians and Database Developers.” The Journal of Academic Librarianship 37.1 (2010): 19-27. Web. 8 June 2011.

Hussar, W.J. and T.M. Bailey. Projections of Education Statistics to 2019. 38th ed. Washington, DC: US DOE, National Center for Education Statistics, 2011. Web. 29 Apr. 2011.

Knocking at the College Door: Projections of High School Graduates by State and Race/Ethnicity, 1992 to 2022. Boulder: Western Interstate Commission for Higher Education, 2008. Web. 7 Mar. 2011.

Lenhart, Amanda, Rich Ling, Scott Campbell, and Kristen Purcell. Teens and Mobile Phones. Washington, DC: Pew Research Center's Internet & American Life Project, 2010. Web. 15 June 2011.

Lippincott, Joan. “Information Commons: Meeting Millennials’ Needs.” Journal of Library Administration 50.1 (2010): 27-37. Web. 1 June 2011.

Lippincott, Joan. “Net Generation Students and Libraries.” Educating the Net Generation. Eds. Diana Oblinger and James Oblinger. Boulder: EDUCAUSE, 2005. Web. 31 May 2011.

Palfrey, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008. Print.

Pariser, Eli. Online presentation. “Beware Online ‘Filter Bubbles’.” TED: Ideas Worth Spreading. Web. 14 June 2011. Video.

Prensky, Marc. “Digital Natives, Digital Immigrants Part 2: Do They Really Think Differently?” On the Horizon 9.6 (2001): 1-6. Web. 9 June 2011.

Zickuhr, Kathryn. Generations and Their Gadgets. Washington, DC: Pew Research Center's Internet & American Life Project, 2011. Web. 30 June 2011. Works Cited Future Enrollment Trends group work & collaboration 20th Century Generations
Baby Boom Generation (1946-64)
Generation X (1965-81)
Millennial Generation (1982-2003) Introduction Current Student
Characteristics figuring things out for themselves http://www.ted.com/talks/lang/eng/eli_pariser_beware_online_filter_bubbles.html Too great a hurdle to overcome? digital natives
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