How To Be 
A Successful Business 
Book Author 
(In Two Parts)
Part I
Author Meet Publisher
Author Falls In Love
Author Signs Book Deal
Publisher Stops Calling
11,000
50
10
Venture Capitalists
Start-ups
Entreprenuers
New Products
Part II
flickr:sock1
Knowledge
Skills
Attitudes
Space
Action
Nouns
Verbs
Publishing/Retailer Business Model
Category Comps and Respective Sales
Variety of Distribution Channels
Editorial Production Timeline By Month
List of Media Contacts That Cover Your Area
Blogs, Podcasting, YouTube, Twitter
Implications of Free on Your Business
Write. Speak. Do Media.
Every opportunity leads 
to another.
The cards are stacked
against me.
Always focus on the core audience.
Be prepared to walk away.
The interests of the author and
publisher are not always aligned.
Books are included in everything
?