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Audience and Layering Your Persuasive Argument (UWP)

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by Kerri Flinchbaugh on 21 October 2013

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Transcript of Audience and Layering Your Persuasive Argument (UWP)

Audience, Genre, and Persuasion
Aristotle viewed persuasion as an art form, and he thought that people who have the ability to speak and write convincing arguments have the ability to succeed in life.
In order to teach his students, including Alexander the Great, how to be effective persuasive writers, he defined four strategies to help them master the art.
Ethos
Pathos
If it doesn't fit, you must acquit.
Kairos
What is/are the appropriate strategy/ies for this paper? This audience? Why?
Logos
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