the pr's guide to
world domination
Karyn Fleeting
Tinderbox Media
@karynfleeting
work
In the 21st Century, What does PR
Do?
Increases Visibility
Increases Engagement
Positions Product / Service
Drives Sales
+
+
=
?
?
?
The Challenge
Start
Gadget Glamour
Aims
are you targeting?
Who
Make your
Picks
A word on Social
A DAmned Good
Database
Other
Aftercare
How to write a
Magnificent
Press Release
Avoid These Mistakes
Send
Patience!
>>>>>>>>>>>>>>Chasing
NAME contacts
READ publications
KNOW press days
KNOW lead times
NRS Social Grades:
AB1
BC1C2
BC1C2D
28-44
"young"
ABC1
"34"
peers (B2B)
clients (B2B)
consumers (B2C)
iPhone & iPad customers:
young (25-36)
affluent
(Nielson)
anonymised
irrelevant
ignorant
waffle
thank you
thank you
thank you
thank you
thank you
Links?
Forum?
Web editors?
Maximise
Position
www.responsesource.com
PR home
leave it a day or two | avoid press days / broadcast times!
be confident | be brief | smile!
COVERING EMAIL
keep it brief - just enough to get their interest
address the recipient by NAME
the top line is your big sell
include your contact details at the end
proper email signature please
ATTACH A HI-RES IMAGE
how can you
add value?
Channels?
Titles?
Decisions
Decisions
Who?
What?
When?
Where?
Why?
revolutionary
iconic
leading
unique
DON'T FORGET
date
contact details
stockist info
price
Editor's Notes
spellcheck
Decisions
New product?
New research?
New event?
New development?
New achievement?
Gadget Glamour’s skins and stickers for iPhones and iPads are now available in the UK for the first time.
The striking iPhone and iPad accessories, which feature custom artwork and downloadable, matching wallpapers, have already proved popular with Apple fans in the USA.
With prices starting at just £10.00 and with designs ranging from fairytales to stripes and polka dots...
Skins and stickers for phones and laptops are available in the UK.
A range of skins and stickers for iPhones and iPads is now available in the UK.
A range of skins and stickers for iPhones and iPads is available in the UK for the very first time.
Gadget Glamour’s skins and stickers for iPhones and iPads are now available in the UK for the first time.
A word on SEO
www.journalisted.com
www.info.clipsearch.co.uk
Me: background in journalism
Now MD of Tinderbox Media
Recent coverage for one of our clients
Using my hobby blog as an example.
Here's the result of a 5 min appearance on BBC Radio 5 Live the other week, at 8 am on a Saturday morning.
Day of BBC Radio 5 Live appearance + two subsequent days
(And RSS subs went up by 100)
To give you an idea:
This is me at work back when press releases were still sent in the post (eek!)
And here you can see how many press releases / product drops etc. I received EVERY SINGLE MORNING...
For Gadget Glamour:
www.gadgetglamour.co.uk
Remember that one size does not fit all
www.globalwebindex.net
This slide featured some real-life examples of horrible press releases and blogger outreach - for ThinkVis attendees only, I'm afraid!
www.tinderboxmedia.co.uk
