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Customers
Stockholders
Governments
Strategic Analysis
Internal
External
Strengths
Weaknesses
Opportunities
Threats
Things the company does well
Things the company
does not do well
Conditions in the external environment that favor strengths.
Conditions in the 
external environment 
that do not relate to 
existing strengths 
or favor areas of current weakness
S
W
O
T
POSITIVE
INTERNAL
NEGATIVE
EXTERNAL
COST
BENEFIT
SWOT ANALYSIS
http://www.google.com/corporate/timeline/#start
1 April 1999
Google’s First Dog
Yoshka, 
the first “company” dog, comes to work with the senior vice president of operations, Urs Hoelzle.
Info from:
Google becomes the world’s largest search engine; they announce the first billion-URL index.
Search index:
Pages
26 June 2000
Image Search launches,
 offering access to 250 million images.
Google Image Search
28 July 2001
Google AdWords
23 October 2000
Google AdWords launches with 350 customers. The self-service ad program promises online activation with a credit card, keyword targeting and performance feedback
Google AdSense
4 March 2003
Google announced a new content-targeted advertising service, enabling publishers large and small to access their vast network of advertisers. 
(Weeks later, on April 23, they acquired Applied Semantics, whose technology bolsters the service named AdSense.)
L
a
b
s
21 May 2002
They released Labs for users to try out beta technologies fresh from the R&D team.
Google
No joke: they launched Gmail on April Fool’s Day. 
(At the time, you needed an invitation to get an account.)
1 April 2004
Gmail
8 February 2005
Google Maps
Google Earth
28 June 2005
Google Maps goes live.
They unveil Google Earth: a satellite imagery-based mapping service combining 3D buildings and terrain with mapping capabilities and Google search.
They launched Google Calendar, complete with sharing and group features.
13 April 2006
Google Calendar
1 September 2008
Google Chrome browser
Word gets out about Google Chrome a bit ahead of schedule when the comic book that introduces the new open source browser is released earlier than planned. The browser officially becomes available for worldwide download a day later.
Google Translate is capable of automatic translation between 41 languages after adding Turkish, Thai, Hungarian, Estonian, Albanian, Maltese, and Galician. These 41 languages cover 98% of the languages read by Internet users.
Translate in 41 Languages
26 February 2009
Street View debuts in Google Maps in five U.S. cities: New York, San Francisco, Las Vegas, Miami, and Denver
29 May 2007
Street View for Maps
+
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Communities
Employees
[COMPANY NAME]
COST/BENEFIT
TIMELINE
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STAKEHOLDER
MODEL
ANALYSIS
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