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RTS.MURTEC.13.Lorden

Highlights from Hospitality Technology's 2013 Restaurant Technology Study. Presented at MURTEC in March 2013 (c) Edgell Communications 2013
by Abby Lorden on 10 March 2014

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Transcript of RTS.MURTEC.13.Lorden

Annual Technology Budget per Location
IT Budget Allocation
$26,000
TECH SPEND: How Much & Where?
Spending by Technology Type
The vast majority
of restaurants reported
that
business
was either
better or flat
in 2012
compared to 2011
Back-End Efficiency | Front-End Service
The number one challenge facing restaurant technology executives: insufficient BUDGETS (35%).

No. 2: insufficient technology (20%).
No. 3: meeting guest expectations (16%)
No. 4: lack of internal talent (14%)
No. 5. company doesn't embrace IT (10%)
1
TECH SPEND: Why?
What's Driving Tech Spend This Year?
A LOT.
Let's Look at the Sales Details:
Question: How's Business?
Trend: Restaurants are improving their perception of innovation.
Trend: outsourcing.
BUT...
disconnect
The Business-Technology Innovation
Steering Committees | Mission Statements
TECH SPEND: What?
FoH: Low Use,
High Importance
Here's what we expect will be important...
Two-thirds of Restaurants will replace
their POS systems within 4 years.
BoH: Low Use,
High Importance
Of course, there's an opportunity, and a challenge.
51% use point-to-point encryption
46% outsource their payment security efforts
38% have purchased PCI compliance insurance
33% of restaurants use tokenization
four PAYMENT SECURITY findings...
Mobile POS Opinions
31%
36%
QUESTIONS?
balance excitement w/expectations.
How was business in 2012 compared to 2011?
QSR
Family / Casual
Fine Dining
Industry Avg
Mobile POS: Restaurants want 'em, but they're still holding out for a durable, budget-friendly solution.
Annual Tech Budgets: Corporate Enterprise
POS Features in Demand
Take Aways
1.
2.
3.
4.
5.
Balance IT Enthusiasm with Expectations.
Don't Get Outsourced.
60% of restaurants will replace their POS. Integrated mobile ordering will be a must-have for many.
In the BOH, the focus will be on adding business intelligence and real-time web-based reporting
Work to resolve the disconnect between being a business innovation leader and a technology innovation leader.
Front of House Tech: Use & Importance
Back of House Tech: Use vs. Importance
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