@ UCSB
Cheap
Powerful
Meets students "where they are"
Not a trend, but a direction of communication
Why?
Career Services
"Use Cases"
Stuff I'm working on @ Student Life
Why?
Can be managed by non-technical employees
Not just marketing
Natural
Career
Boosting Marketing
Expanding our service
Enhancing Inter-Department Work
Building our National Profile
Outline
Allowing us to model Division Values
3 "Use-Cases"
Twitter + LinkedIN + Ignacio = the ever-burning professional conference
Conferences 2.0
The One-Minute Clinic
The power of the $100 HD Cam and YouTube
Modeling/Brand-building for students 
Resume critique = LinkedIN critique
Workshops
Gathering Groups
SOCIAL MEDIA HAVE HELPED CAREER BY: 
The conference  back  channel
The session-audience  back channel
The MPace Task Force
facebook.com/ucsbcareer
Twitter.com/ucsbcareer
youtube.com/ucsbcareer
www.career.ucsb.edu
ONE
TWO
THREE
Don Lubach, Ph.D. 
Acting Assistant Dean, Student Life
@ You
Social Media @ UCSB

Q&A
http://www.facebook.com/ucsbcareer?ref=ts
New things coming