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By Don Lubach

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Social Media Strategy

Social Media & Student Affairs
Cheap
Powerful
Meets students "where they are"
Not a trend, but a direction of communication
Why?
Career Services
3 Use Cases
Where we'll go next
Why?
Can be managed by non-technical employees
Not just marketing
Natural
Career
Boosting Marketing
Expanding our service
Enhancing Inter-Department Work
Building our National Profile
Outline
Allowing us to model Division Values
3 "Use-Cases"
Twitter + LinkedIN + Ignacio = the ever-burning professional conference
Conferences 2.0
The One-Minute Clinic
The power of the $100 HD Cam and YouTube
Modeling/Brand-building for students 
Resume critique = LinkedIN critique
Workshops
Gathering Groups
SOCIAL MEDIA HAVE HELPED CAREER BY: 
The conference  back  channel
The session-audience  back channel
The MPace Task Force
facebook.com/ucsbcareer
Twitter.com/ucsbcareer
youtube.com/ucsbcareer
www.career.ucsb.edu
ONE
TWO
THREE

Created by Don Lubach

Career Services

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