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FOR RELEASE Streaming Audio Task Force - Ad Week 9/24/13

http://www.edisonresearch.com/home/archives/2013/09/leading-internet-radio-companies-pandora-spotify-and-tunein-unite-for-groundbreaking-new-research.php
by Megan Lazovick on 13 February 2014

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Transcript of FOR RELEASE Streaming Audio Task Force - Ad Week 9/24/13

The New Main
stream

MORE PLACES
MORE USAGE
MORE BUDGET
Presents:
% Who Listen to Radio Type Riding Public Transportation
Streaming Audio Task Force
Research Study
N=3,016 Online Americans
Age 12+
“Is the time you spend listening to Internet Radio mostly…?”

“In general, compared to one year ago, are you listening to…?”

Why listen to Streaming Live Radio?
0:22

0:34

Why listen to Personalized Radio/On-Demand Music?
% Who Listen to Radio Type At Home
% Who Listen to Radio Type At Work
Base: Listen to Streaming Live Radio
More choices
Player tells you what's playing

Clearer signal
Stations from outside your local area
More convenient than a regular radio
Want to listen to a live event
% Agree Strongly
AM/FM Radio
Over-the-Air
Internet Radio
“Is the time you spend listening to Internet Radio, mostly replacing time you used spend listening to…?”

Base: Listen to each radio type
Base: Listen to Internet Radio
About the same
Less
More
Replacing CD/MP3s
New Time
Replacing AM/FM
88% Listen
23
58
18
67
27
6
44%
30%
26%
Household income over $100K
Internet Radio users 19%
AM/FM Radio-Only users 13%
Have four-year college degree
Internet Radio users: 51%
AM/FM Radio-Only users: 39%
% Agree Strongly
% Who Listen to Radio Type At the Gym/Working Out
77% Listen
38% Listen
33% Listen
in car
at home
on public transit
at work
while working out
37% Listen
% Who Listen to Radio Type In-Car
Own a Smartphone:
65%
Own a smartphone among Internet Radio users :
83%
23% Listen
AM/FM Radio Over-the-Air
Internet Radio
AM/FM Radio Over-the-Air
AM/FM Radio Over-the-Air
Internet Radio
while walking
AM/FM Radio Over-the-Air
Internet Radio
Internet Radio

% Who Listen to Radio Type While Walking Around/On Foot
AM/FM Radio Over-the-Air
Internet Radio
Personalized Online
Streaming Live
On-Demand Music
AM/FM Radio Over-the-Air
Internet Radio
Personalized Online
Streaming Live
On-Demand Music
Personalized Online
Streaming Live
On-Demand Music
Personalized Online
Streaming Live
On-Demand Music
Personalized Online
Streaming Live
On-Demand Music
Personalized Online
Streaming Live
On-Demand Music
78%
70%
45%
33%
30%
Listen to Internet Radio on...
Base: Listen to Internet Radio
Computer
Smartphone
Tablet
Car Dashboard
Connected TV
The Streaming Audio Task Force

555-555-5555
Who's Listening?

53%
On-Demand Music
Personalized Radio
Streaming Live
39%
27%
18%
More than half of online Americans listen to Internet Radio
Listen to services that allow you to create your own personalized radio station based around an artist name or song title
Listen to services that allow you to tune in to the streams of live radio stations, both from your market and from around the world
Listen to services that you may pay to subscribe to that give you access to a music library of songs or albums that you can play on demand
Streaming Audio, powered by enormous technological changes in our world, has led audio use in more places
Streaming Audio has broadly expanded the total amount of audio that people are consuming
Given streaming audio's tremendous growth, advertisers should be allocating more money to the audio space
Easy to use
Create radio stations
Ability to skip songs


Hear favorite songs
Wider selection
Available on device
Base: Listen to Internet Radio
Fewer commercials
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