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Research Prospectus

MCOMM 500
by Colin Piacentine on 6 December 2012

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Transcript of Research Prospectus

Why TECHNOLOGY
-prominence
-evolving to fit needs of sports enthusiasts

QUICKEST GROWING FANTASY SPORT
-35 million Americans

SPORTS MEDIA
-could help understand where mass comm and sports media are heading Methodology Best Methodology Ever?
Mixed Methods!! Triangulation!!

Quantitative
Surveys

Qualitative
Focus Groups Digital Fantasy Becomes Social Reality Research Prospectus Literature Review Purpose r = fantasy football/mobile technology consumption

r???

test my own hypotheses

explore other possible trends/patterns Nyland & Randle, 2008
-correlation between ff and media consumption
-tv, radio, websites, news

Dwyer & Kim, 2011
-motivations
-gambling, social interaction, competition, ent/escape
-NFL products and services Research Questions TRENDS?!?!?!
-laptop consumption
-smartphone consumption
-mobile tablet consumption

What other possible patterns exist? Anticipated Outcomes -add to limited ff research
-quant-overall ff consumption
-human behavior: media consumption
-social sciences: new interactions
-evolution of human beings in tech world Conclusion Mixed methods
+
(media consumption^2 x FFP)
=
CDUSIIATDW
(practical & theoretical)

"Nothin is as practical as a good theory" Special Thanks Dr. Ruth
MCOMM 500 class
Research group (Kim & Sam)
Guest speakers
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