NiUG Discovery Conference October 2010 Jay McCormack 1 2 3 4 5 6 7 Inactives Spectators Joiners Conversationalists Collectors Critics Creators Marketing -> Selling Facilitation Support 1 2 3 Engagement Do they want to be engaged? What behaviours are they displaying? What can YOU do to fulfil those behaviours? Does it add to or detract from your objective? Tools Forum Blog Directory Library Calendar Syndication Subscription Groups Rating/Review Standard / Typical Emerging Wiki Micro-Blogging Status Updates Podcasts Video Comments Ratings Reviews Integrated Content Management Alignment Behavior to Tools @bigpondteam @zappos_service You and Social Media Policy SocialMention.com hootsuite.com 24x7 Passion Authority Whatch/Read/Look/Listen Profile + Updates + Sharing Status Updates (Twitter/Facebook) Find/Organise/Classify/Tag Rate/Rank/Review Write/Record/Blog TripAdvisor.com Online Behaviours
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