The Blogoshphere
http://nakedconversations.com
Blogs are like anything else and all thruths pass through three stages:
1. It is rdiculed
2. It is voilently opposed
3. It is asccepted as being self evident
Everything Never Changes
- Revolutions may be hard to predict, but ignoring them often has unfortunate consequences
- Number of blogs doubling every five months since 2003.
- A quarter of the internet users read blogs and growing by 60% per year in the U.S.
- The most important aspect of the blog is that it is conversational.
Six pillars of blogging (the key differences between blogging and other communication):
- Publishable
-Findable
-Social
-Viral
-Syndicatable
-Linkable
http://nakedconversations.com
http://www.netcrucible.com/blog/default.aspx
http://www.scobleizer.com
http://www.technorati.com
http://www.pubsub.com
http://www.philweber.com/2004/07/08.htm
http://blogs.msdn.com/techtalk
http://www.sethgodin.com
http://www.spreadfirefox.com
http://www.autoblog.com
hundreds more listed in the book
http://thewebtwopointzero.blogspot.com
Word of Mouth on Steroids
- The spread of ICQ instant messaging software
- The spread of Firefox
- Invoke passion by finding and joining the conversation and feedin the network.
- Seth Godin, author of Purlple Cow:
* Ideas that spread win.
* Remarkability is in the eye of the consumer.
Souls of the Borg
- Microsoft Channel 9 Blog
- Employees started freely blogging in 1999.
- Helped show Microsoft was comprised 
of real people
and it wasn't just and evil empire.
- Eventually used as a recruiting tool.
5 Tips to being a successful business blogger
- Talk, don't sell.
- Post often and be interesting
- Write on issues you know and care about
- Blogging saves money, but costs time.
- You get smarter by listening to what
 people have to tell you
Hallow thy Customer
- Continuously gather customer feedback
- Make it a point to share knowledge freeley.
- Expertly build word-of-mouth networks.
- Encourage customers to meet and share.
- Devise small, specialized offerings to get customers hooked.
- Focus on making the world or industry better.
The death of Public Relations
- Press releases only see dozens of people, where blogs can reach everyone.
- PR firms now turning to blogs.
- Shut up and listen
- Three major trends driven by blogging:
* Blogs are democatizing the media.
* Blogs are driving corporate transparency.
* Blogs are challenging traditional PR practices.
Successes in Blogging
- Mr. Treo
- Ernie the Attorney
- English Cut Suits
- GM Fastlane
- Intel
Reasons not to blog
- Negative comments
- Disclosing confidential information
- No ROI
- Loss of Message Control
- Competitive Disadvantages
- Too much time - So few in the adudience
- Employee Misbehavior


Blogging and Your Business
Do not create a fake blog ex. Mazda
Do Not Create a character blog ex. Loreal
Do no underestimate the power of bloggers ex. EA Sports

Tsunamis in Thailand 2004 & 2005
   Earthquaek in Hati  2010   

http://haiti.ushahidi.com

Communication with customers and your business



a presentation by Alex Goldstein 
& Reggie Davis
1. Book Cover
2. Road Map
3. Book Cover w/ info
4. Naked Conversations Overview
5. Everything Never Changes
6. Six Pillars
7. 5 Tips to successful blogging
8. Souls of the Borg
9. Channel 9
10. Hallow Thy Customer
11. Word of Mouth on Steroids
12. The Death of Public Relations
13. Blogging and Business / Homer Simpson
14. Blogging No No 101
15. Reasons Not to Blog
16. Successes in Blogging
17. Blogging in a Crisis
18. The Blogosphere
19. Web 2.0 Blog

Blogging No No 101
Blogging in a Crisis
Presentation Road Map