1. Select target audience 2. Prepare e-mail and campaign webforms 3. Send out e-mail campaign 4. Campaign data gets registered in Synergy 5. Register follow-up data in Synergy 6. Act on the relevant triggers Contact from Synergy and other sources For instance monthly product newsletters, invites for a fair, special offers, ... Mail send stored as document at a campaingn project E-mail clicks as requests, web form data as well both attached to the prospect Configure per campaign which behavior of the prospect should require what follow-up 7. Mail address validation and opt-outs are managed via Synergy
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