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Segmentación de Mercado.

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by Ale Mendoza on 12 September 2012

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Transcript of Segmentación de Mercado.

Member Member Member Member Member Member Member Member Historia Member Member Member Member Segmentación de Mercado 1971 1995 1982 (cc) image by jantik on Flickr Historia Un grupo de ganaderos visionarios se unieron para procesar y distribuir una leche de mejor calidad. 1972 Se pasteurizo la primera leche preferente en la planta de Cuautitlán Izcalli. 1973 Se crea la transportadora ALPURA para ofrecer servicios técnicos y logísticos, TASA.
Se revoluciona la industria láctea en México: ALPURA produce la leche ultra pasteurizada ALPURA 2000. Lanzamiento nacional de la primera leche saborizada. Se lanza leche ALPURA light. Se crea ALPURA USA (AlUSA).
1996 2001 2002 Lanzamiento de la leche deslactosada. Lanzamiento de la leche ALPURA Kids.
2004 2005 Lanzamiento de ALPURA Frutal, crema reducida en grasa. 2006 ALPURA 40 y tantos.
Yogurt deslactosado. Nuevo envasado de leche pasteurizada y lanzamiento de media crema. 2007 2011 Lanzamiento de ALPURA Mujer y crema deslactosada.
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