Research Methods
Logfile Analysis
SMAPs Questionnaire
Guest Questionnaire
SMAPs Interviews
Interviews Project Manager
Mystery Mailing
Desk Research
qualitative Interviews in March 2010
qualitative Interviews
Welcome!
    
-->Monika Bretbacher

Tourism Research Department
University of Applied Sciences Salzburg - Austria
Task: Research
-> to find out about the project development, 
the SMAPs development and to evaluate progress
Specific Research Questions
To what extent has the product and service quality of the SMAPs improved during the project period?

To what extent has the customer satisfaction increased?

To what extent have the overnights risen?

In how far have internet hits increased?

In how far have new business opportunities been explored and market access risen?

In how far has the usage of e-mails increased?

To what extent has the quality of e-mail communication improved?

Has the number of online requests increased by 20%?

The income of the SMAPs has risen by at least 20%?

At least 80% of the SMAPs have a website?

Desk Research
describing the development of Nepal and Sri Lanka
   -> number of arrivals & overnights in total
   -> political situation in both countries
   -> trends, etc.
SMAP Questionnaire
-> every six month
--> General Information
--> Accommodation related information
--> Staff-related information
--> Finance-related information
--> Guest-related information
--> eTourism-related information
--> Training-related and 
--> Project-specific information
Guest Questionnaire
to find out about

   --> product quality
   --> service quality
   --> customer satisfaction
SMAPs Interviews
personal interviews during March 2010

         --> 20 SMAPs in Nepal
         --> 14 SMAPs in Sri Lanka
Mystery Mailing
-> one email was sent before and
-> one email after Package B Trainings
Interviews with Project Managers
Rajendra Upreti & 
David Mangala
Logfile Analyses
www.smaps-asia.com
Results - DESK RESEARCH
1. International Development
II. Development in Nepal
a. Number of arrivals by air 2006-2010
b. Number of arrivals by air 2009 & 2010
III. Development in Sri Lanka
a. Number of arrivals by air 2006-2010
b. Number of arrivals by air 2009 & 2010
Further Results
Additional Information
THANK YOU
...for your attention!