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The Groundswell
Listen
What is it?
a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
Energize
Support
Talk
Who's talking?
what are they talking about?
is it valuable?
conversing instead of shouting
where is the conversation?
most common and easiest to implement
creating your own social network
Videos
Blogs
(vlogging)
Embrace
Ratings
Reviews
Comments
others promoting your company
Mentions
Apple customers are energized
5 Strategies for
Social Media
Social Networks
a facebook page:
Forum
Wiki
asking your customers for ideas
Ideas
adapted from:
and some of the tools used
listening and responding
collaborating with your network
integrating your customers
customers tell you what they want
new ideas that haven't been thought of
communities for your customers
using media (words, pictures, videos, sounds) to interact online
How can we listen to them?
Location Based Social Networks
talking in 140 characters