O
Good Business
Facebook
Linked In
Bebo
MySpace
flickr
Case Studies
www.g    dbusiness.co.uk
Wordpress
So why are we here?
We're here to talk about Social Media in business!
def social:
def media:
Who uses social media well?
With this in mind let's review a company we know well as an example...
What's missing from these pages?

 
(and across all channels of human communication)
in the beginning....
firms advertised. a one way conversation
then consumer rights groups began and the conversation went two ways, slowly.
the rising star of social media means there is now a multi-way conversation in real time
companies who do not engage in social media aren't in the conversation
even though the conversation is about them!
dialogue. there is no conversation. 
Okay so what does this conversation look like?
5 Traditional channels:
Face-to-face, telephone, letter, fax, email 
8                        channels...
A little learning lunch
RESULT?
...is not in this conversation!
Twitter
Teach yourself Twitter
Watch the introductory video
Click on the TV screen to start the video
Teach yourself Twitter
Watch the introductory video
Click on the TV screen to start the video
Teach yourself Twitter
Watch the introductory video
Click on the TV screen to start the video
Teach yourself Twitter
Watch the introductory video
Click on the TV screen to start the video
OTHERS:
Needs careful consideration
A dedicated resource or (team of resources) who will blog *something* about the company each week.
Think of it as a status report or executive summary for your customers, potential customers, competitors and the public.
wordpress
Twitter
What is it?
examples of good tweeting
#moonwalk
grabbed the moment when Michael Jackson died
companies can encourage their customers to follow them on twitter
the police can #communicate with demonstrators
tweet links to their followers to alert them to a new deal
Case file:
unapproved!
Status:
The conversation is happening
The conversation is about them
Unapproved
How do they react?
Are SONY in this conversation?
Does SONY control this content?
1.2 billion video views per day
http://www.techcrunch.com/2009/06/09/youtube-video-streams-top-1-billionday/
120 million users log on at least once each day!
http://www.facebook.com/press/info.php?statistics
40 million profiles but only 7,000 unique visitors a month
http://news.cnet.com/8301-1023_3-10164387-93.html
19 million visitors per month!
http://www.techcrunch.com/2009/04/24/twitter-eats-world-global-visitors-shoot-up-to-19-million/
15 million published blogs read by 200,000,000 people per month! 
http://en.wordpress.com/stats/
By Geoff Hughes
the guy behind FunditFrog
 http://bit.ly/pr3zi
visit the website:
You Tube
Your company
Your company
Your company
Your company
Your company
Your company
Your company
Your company
Your company
Your company
Final thoughts:

Building a business is a journey:
...bring the people you want as customers on the journey through Social Media.
Social Media Resources:
http://techcrunch.com
http://mashable.com
http://guru.com
http://Reddit.com
http://Digg.com
http://ow.ly
http://hootsuite
http://so-new-i-hadn't-heard-of-it-when-i-wrote-this.com
http://bit.ly
http://technorati.com

verview
O
Facebook
What is it?
If you can access this Prezi but don't know what Facebook looks like you're one of those antagonistic people who get a kick out of being the odd one out, the person who bleats officiously about how professional you are. Even worse you probably think Facebook is about finding new friends but you have enough already because you're sooo popular. Yar...
You should know this. I'm not going to tell you. 
Examples of good Facebook pages
Facebook Pages
What is it?
A "Facebook page" is a webpage created by or on behalf of a business, enterprise, society, political group etc.
It allows a group of people in control of the page to communicate with their audience.
There's two main communication channels i'm going to talk about:
A fan could be anyone on Facebook who chooses to 'become a fan' and thus receive your updates. 
Your Page's Facebook status allows you to send short updates to your Fans.
A link promoting your page appears on the personal Profile Page of all your fans!
In fact anyone on the web can read your Business updates because they appear in Google results!
So it's customers, potential customers, employees and stakeholders who you can reach. With 250,000,000 profiles you can pretty much guarantee that ALL your clients are on Facebook. So it's no longer not for business. (If you want to do business, that is)
It works just like your personal Facebook status.
An update to your status ideally is not just a thought (though this is healthy from time to time) but it should be something concrete.
e.g. - a piece of information, a new business idea, a new price list, a special offer, a competition, free tickets to the rugby (yes please!) etc.
;-)
Whatever it is, it should contain a *LINK* to something that is expanded on and explained in detail elsewhere... an article your blog, perhaps?!      
The second thing
But we'll talk about that next time. For now, if you get enthusiatic, just don't use it too often - people don't like to hear from companies all that often...
Once you've built up a fanbase, you can 'send an update to fans' which goes to their Facebook Inbox - a personal message that stays there until they read it.
(When you get a flyer through your door how often do you call out: "Hey cool! That new pizza place opposite my house just flyered me with another map of how to get to them. Phew!"
verview
O
Facebook
What is it?
If you can access this Prezi but don't know what Facebook looks like you're one of those antagonistic people who get a kick out of being the odd one out, the person who bleats officiously about how professional you are. Even worse you probably think Facebook is about finding new friends but you have enough already because you're sooo popular. Yar...
You should know this. I'm not going to tell you. 
Examples of good Facebook pages
Facebook Pages
What is it?
A "Facebook page" is a webpage created by or on behalf of a business, enterprise, society, political group etc.
It allows a group of people in control of the page to communicate with their audience.
There's two main communication channels i'm going to talk about:
A fan could be anyone on Facebook who chooses to 'become a fan' and thus receive your updates. 
Your Page's Facebook status allows you to send short updates to your Fans.
A link promoting your page appears on the personal Profile Page of all your fans!
In fact anyone on the web can read your Business updates because they appear in Google results!
So it's customers, potential customers, employees and stakeholders who you can reach. With 250,000,000 profiles you can pretty much guarantee that ALL your clients are on Facebook. So it's no longer not for business. (If you want to do business, that is)
It works just like your personal Facebook status.
An update to your status ideally is not just a thought (though this is healthy from time to time) but it should be something concrete.
e.g. - a piece of information, a new business idea, a new price list, a special offer, a competition, free tickets to the rugby (yes please!) etc.
;-)
Whatever it is, it should contain a *LINK* to something that is expanded on and explained in detail elsewhere... an article your blog, perhaps?!      
The second thing
But we'll talk about that next time. For now, if you get enthusiatic, just don't use it too often - people don't like to hear from companies all that often...
Once you've built up a fanbase, you can 'send an update to fans' which goes to their Facebook Inbox - a personal message that stays there until they read it.
(When you get a flyer through your door how often do you call out: "Hey cool! That new pizza place opposite my house just flyered me with another map of how to get to them. Phew!"
verview
O
verview
O
verview
O
verview
Fund it Frog
If you have enjoyed experiencing this prezi please take a minute to sign up to Fund it Frog at 
http://funditfrog.co.uk/login
A little learning lunch
By Geoff Hughes
the guy behind FunditFrog
 http://bit.ly/pr3zi
visit the website:
The tools of Social Media will change but the conversation will stay the same
History of Social Media (yawn?)
Let's review how    

Social Media is!
powerful
Click on the TV screen to start the video
social media:
irrespective
about your brand 
of whether you are aware of it or not
The business definition of
conversation
the
"
"
Don't worry. It's not really a history - it's more of a bedtime story!
this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-
this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-line-in-Prezi-in-this-theme!this-is-an-underline-cool-eh-because-there's-no-red-
Who uses Twitter well?
Who uses Twitter badly?
let's get talking...
bruce lee
Case file:
Win !
Status:
The conversation is happening
The conversation is about them
Approved
They control the content
Does Coke control this content?
Case file:
undecided
Status:
The conversation is happening
The conversation is about them
Official event !
Who published the content?
This company's image?
Case file:
FAIL !
Status:
The conversation is happening
The conversation is using them
in limbo !
They control the idea but not the content
Do Skittles control this content?
Steve Ballmer is the CEO of Microsoft.
They set their website to automatically take ALL conversations from ANYONE on Twitter mentioning the word Skittles, to automatically appear on their homepage with no moderation.
Skittles (the company that makes sweets for kids) decided to experiment with Twitter to gain some press coverage.
What do you reckon happened?!
Case file:
Win !
Status:
The conversation is happening
The conversation is about them
Approved
They share control of the content with fans
Does Coke control this content?
In this case the trick worked because they were 'brave'. But to misquote Top Gun "i think we're showing it as an example of what not to do."
Let's take a look at brands successfully joining the Social Media conversation. What do they have in common?
Across the Social Media channels there's a conversation about our Brand.
Are we in it?
Social media
It's time to make like 
Enter the Conversation!
Wordpress
Twitter
Facebook
Linked In
You Tube
OTHERS:
Bebo
MySpace
flickr
Wordpress
Twitter
Facebook
Linked In
You Tube
OTHERS:
Bebo
MySpace
ASW
("BLOG")
("BLOG")
("BLOG")
Case file:
Status:
The conversation is NOT happening
No conversation present
Analysis: Create a Conversation!
Case file:
Status:
I started this conversaton. 
Conversation seeded - needs TLC
Analysis: Continue Conversation!
Case file:
Status:
The conversation is NOT happening
No conversation present
Analysis: Create a Conversation!
Case file:
Status:
The conversation is NOT happening
No conversation present
Analysis: Create a Conversation!
Case file:
Status:
The conversation is NOT happening
No conversation present
Analysis: Create a Conversation!
Keep it going.
Wordpress
Twitter
Facebook
Linked In
You Tube
OTHERS:
Bebo
MySpace
ASW
("BLOG")
What does success look like?
B. Create and maintain your content on these sites
A. Create links to these Social Media sites
Your website
- EXAMINED - 
You Tube
Wordpress
Twitter
Facebook
Linked In
You Tube
OTHERS:
Bebo
MySpace
flickr
("BLOG")
Case file:
FAIL !
Status:
The conversation is NOT happening
No conversation present
Analysis: Create a Conversation!
CASE STUDIES
ok, not so hot. But it's not tough to get started. In fact its actually fun. (You could be paid to be on Facebook. Sound good?)
and:
Case file:
Falling Down
Status:
The rule of thumb of 9:1 applies. For every 1 tweet that is a sales pitch you should tweet 9 interesting 'authority' posts which enrich your customers lives with learning or entertainment.
Even tho twitter limits u to only  140 chars, it's be cum a custm t3 avoid usin txt spk.
SONY are trying but they're not doing a great job of it.
SONY: trying to join a conversation
Case file:
undecided
Status:
The conversation is happening
Good engagement of followers using retweets ('RT')

22,000 followers isn't very many for a global brand.


(Compare Coke at 3m Facebook Fans)
This company's image?
Who uses LinkedIn well?
Case file:
In control.
Status:
Extensive LinkedIn results 
A search on LinkedIn returns pages of Coca-Cola related companies and groups.
Coca-Cola has a very strong presence across all social media.
Case file:
FAIL .
Status:
Where are Skittles on LinkedIn?
in limbo !
Linked In
CASE STUDIES
Who uses LinkedIn poorly?
A search on LinkedIn returns no results.
Skittles has attempted to break into social media without much that can be called 'success'.
Who uses Facebook well?
Case file:
In control.
Status:
Wow! Popular Facebook page
They've done a great job using the straightforward out-of-the-box functionality that Facebook offers.
Coca-Cola has a very strong presence across all social media.
CASE STUDIES
Who uses Blogs well?
Case file:
In control.
Status:
Multiple blogs updated everyday
They run multiple blogs which appeal to their core audience of die hard fans.
Coca-Cola has a very strong presence across all social media.
CASE STUDIES
Case file:
FAIL !
Status:
The conversation is NOT happening
No conversation present
Analysis: Create a Conversation!
Twitter
CASE STUDIES
Result?
Don't be afraid to experiment. No one knows what new ideas will be popular.
DO be honest with people.
Let's take a look at SONY's website for clues to explain their Social Media failure:
No links to Social Media
 
This is an example
of a text book manoeuver:
Case file:
In control.
Status:
Multiple blogs updated everyday
Case file:
Win !
Status:
The conversation is happening
The conversation is about them
Approved
They share control of the content with fans
Does Coke control this content?
Case file:
Win !
Status:
The conversation is happening
The conversation is about them
Approved
They control the content
Does Coke control this content?
Case file:
In control.
Status:
Wow! Popular Facebook page
Case file:
In control.
Status:
Extensive LinkedIn results 
 
Wordpress
Twitter
Facebook
Linked In
You Tube
OTHERS:
Bebo
MySpace
flickr
("BLOG")
However there is twitter chatter going on without SONY. 
Check out this search for results of conversations on Twitter using the word 'sony'. 
These results are only for the last 2-3 minutes! 
So in some ways SONY win from general goodwill from their fans.
Case file:
Falling Down
Status:
The rule of thumb of 9:1 applies. For every 1 tweet that is a sales pitch you should tweet 9 interesting 'authority' posts which enrich your customers lives with learning or entertainment.
Even tho twitter limits u to only  140 chars, it's be cum a custm t3 avoid usin txt spk.
SONY are trying but they're not doing a great job of it.
SONY: trying to join a conversation
However there is twitter chatter going on without SONY. 
Check out this search for results of conversations on Twitter using the word 'sony'. 
These results are only for the last 2-3 minutes! 
So in some ways SONY win from general goodwill from their fans.
Case file:
Jafaican
Status:
It was so transparent they were busted by fans very quickly.

Instead of admitting it, they tried to cover up - pretending to be genuine.

The game was up when the  domain name registrant was shown to be a media agency.
SONY created a fake blog (aka a 'flog') to promote the PSP for Christmas.
SONY are trying but they're not doing a great job of it.
SONY: trying to join a conversation
Analysis?
Result?
Don't be afraid to experiment. No one knows what new ideas will be popular.
DO be honest with people.
Case file:
Jafaican
Status:
It was so transparent they were busted by fans very quickly.

Instead of admitting it, they tried to cover up - pretending to be genuine.

The game was up when the  domain name registrant was shown to be a media agency.
SONY created a fake blog (aka a 'flog') to promote the PSP for Christmas.
SONY are trying but they're not doing a great job of it.
SONY: trying to join a conversation
Analysis?
Case file:
unapproved!
Status:
The conversation is happening
The conversation is about them
Unapproved
How do they react?
Are SONY in this conversation?
Does SONY control this content?
...is not in this conversation!
RESULT?
SOCIAL MEDIA
CONVERSATION
.                                                            .
Let's look at a bluechip company we can use as a model.
A kind of                                               .
"social media benchmark"
.                                                                                                                  .
A kind of                                               .
"social media benchmark"
Sony. They are engaging (A for effort)

But learn wisely from their mistakes.
.                                                                                                                  .
.                                                                                                                  .
Case file:
FAIL !
Status:
I started this conversaton. 
Conversation seeded - needs TLC
Analysis: Continue Conversation!
Keep it going.
Case file:
undecided
Status:
The conversation is happening
Good engagement of followers using retweets ('RT')

22,000 followers isn't very many for a global brand.


(Compare Coke at 3m Facebook Fans)
This company's image?
Wordpress
Twitter
Facebook
Linked In
You Tube
OTHERS:
Bebo
MySpace
flickr
("BLOG")
Case file:
FAIL .
Status:
Analysis of SONY on Facebook?
Negative fans
Case file:
FAIL !
Status:
The conversation is NOT happening
No conversation present
Analysis: Create a Conversation!
.                                          .
Sporadic updates with no links to referred content?!
Case file:
FAIL .
Status:
Analysis of SONY on Facebook?
Negative fans
.                                          .
Sporadic updates with no links to referred content?!
Facebook
Case file:
FAIL !
Status:
The conversation is NOT happening
No conversation present
Analysis: Create a Conversation!
Case file:
undecided
Status:
The conversation is happening
The conversation is about them
Official event !
Who published the content?
This company's image?
Steve Ballmer is the CEO of Microsoft.
v
DELL
please excuse the work in progress

thanks,
G.
Case file:
misadventure
Status:
Microsoft are trying to be hip and join the social media conversation.
However, years of neglecting customers 

means that there is a desperation amongst consumers

to have their questions answered.
Well presented blog overwhelmed with unhappy customers.
If you begin a conversation make sure you are ready to answer the questions that you're asked. 
Case file:
misadventure
Status:
Microsoft are trying to be hip and join the social media conversation.
However, years of neglecting customers 

means that there is a desperation amongst consumers

to have their questions answered.
Well presented blog overwhelmed with unhappy customers.
If you begin a conversation make sure you are ready to answer the questions that you're asked. 
 Wordpress
Wordpress
Wheel of
Social Media
Template
Copyright Geoff Hughes 2009
c
c
Copyright Geoff Hughes 2009
Actually ENGAGING with fans in a real conversation = WIN!
Linking between their content channels = WIN!
Don't forget then to go back to your own site and work out what Social Media exposure you are lacking.
Judge for yourself if you think Microsoft are winners or losers
HINT: Success can go to your head!
.                                                                                                                  .
Wordpress
Twitter
Facebook
Linked In
You Tube
OTHERS:
Bebo
MySpace
flickr
("BLOG")
Who uses Twitter badly?
Case file:
FAIL !
Status:
The conversation is happening
The conversation is using them
in limbo !
They control the idea but not the content
Do Skittles control this content?
They set their website to automatically take ALL conversations from ANYONE on Twitter mentioning the word Skittles, to automatically appear on their homepage with no moderation.
Skittles (the company that makes sweets for kids) decided to experiment with Twitter to gain some press coverage.
What do you reckon happened?!
In this case the trick worked because they were 'brave'. But to misquote Top Gun "i think we're showing it as an example of what not to do."
Having been through these companies and established the basics of what wins and what fails, let's examine Your Business again to establish what's missing
What do we have to do to join in?
.                                                                                                                                                        .
.                                                                                                                                                        .
.                                                                                                                                .