Bob Hazlett
OneHalfAmazing.com
Today's Agenda
Getting on the bus
Art class
Finding friends
Teacher's Pet
Don't run with scissors
Graduation




Facebook ~300MM 
Ads run in right hand column

Designing your 1st ad
>>
location
age
keyword
job title
workplace
relationship status
sex
(best practices)
1.Know your
goals
Are your ad copy, targeting
and landing page in line with your goals?
2. Improve 
ad performance
A. Be competitive - raise your bids

B. Be relevant - target users with 
an interest in your product
More small targeted ads,
Less big unfocused ads
C. Be action oriented
"order online"
"click here"
D. Make your landing 
page super-easy
E. Test, Test, Test
Free erasers!!!
No set up costs
max spend $1,000/day
Must have existing 
personal account
Limited to small image &
short text ad
3 possible ad slots
Link to
webpage
fb page
event
app
group

target all the cliques
(combo of IP and profile location)
What do you want to advertise?
facebook.com/advertising
Must use 
correct spelling and language!
Who do you want to target?
i.e. Target people by
Place your bid, 
set your dates
firearms,tobacco, gambling, hate speech and gum chewing NOT ALLOWED
based on user's 
* interests
* activities
* fav books
* TV
* groups/pages
Bid by CPC or CPM
Facebook will even suggest KW's for you
3. Listen to 
your stats
4. Don't get fancy
K.I.S.S.
5. Forever Young
change up text,
images, actions
Commencement speech
* The game has changed
* Build relationships
* Philosophy over tech.
* Make awesome stuff

A. Name 3 benefits of
advertising on facebook
B. True/False - You can segment by
age, sex, and education?
C.Is it OK to use
'internet slang' in 
your ad copy?
D. Your ad isn't performing well -
What are 2 things you could try
to improve performance?
Thanks