Content
Contensis
Frontpage
Procure and deploy CMS
Review LSE website
New LSE website
Migrate LSE website to CMS
Enhance LSE website
Procure and deploy CMS - Jun '06 to Jul '08
Migrate LSE website to CMS - Oct '08 to May '09
Review LSE website - N0v '08 to Apr '09
New LSE website - May '09 to Nov '09
Migrate LSE website - May '09 to May '11
Upgrade CMS - Apr '11 to Jun '11
Enhance LSE website - Jul '11 to ...
:-)
Projects and timescales
Web services
Head of web services
Production manager
Managing editor:corporate website
Web producer - corporate
Web producer - corporate
Web producer - academic websites
Analyst/Designer
Rich media producer
Assistant web editor
Temporary web producer
354 websites
45 websites (+exceptions)
Head of communications
Photographer
Head of press & information office
Head of design unit
Head of web services
Governance
Management
LSE website
Staff and students
Library
Academic departments - 23
Research centres - 19
2003
2000
2005
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Stephen Emmott
Head of web services
LSE
LSE is a specialist university with an international intake and a global reach.
Its research and teaching span the full breadth of the social sciences, from economics, politics and law to sociology, anthropology, accounting and finance.
Founded in 1895 by Beatrice and Sidney Webb, the School has an outstanding reputation for academic excellence.
LSE has 15 Nobel prize winners.
The School has a cosmopolitan student body, with around 9,000 students from 140 countries 
It also has a cosmopolitan staff of just over 3,000, with about 45 per cent drawn from countries outside the UK 
Over 100 languages are spoken on LSE's campus 
An influential network of 92,000 LSE alumni straddle the world, covering 196 countries
Key facts
LSE
London School of Economics
Stephen leads on the production and provision of LSE's web presence and has done since May '00.
This includes the corporate website, intranet, Library website, 23 academic department websites and 19 research centre websites, and increasingly LSE's external web presence.
He manages a team of eight who further coordinate around 537 editors and contributors throughout the university to deliver LSE's web presence and the infrastructure it requires (CMS, servers, etc).
Also manages numerous internal and external suppliers who provide the various software and serverices required to deliver LSE's web presence.
Was until recently an external examiner for the Department of Information Studies at University College London (UCL) and previously worked for University of Westminster ('92 to '94), Easynet/Cyberia ('94 to '95), Netmare ('95 to '95), Webmedia ('95 to '97), and King's College London ('97 to '00).
Stephen has a
BSc in Applied Psychology, a
MSc in Cognitive Science and Intelligent Computing, and a
Diploma in Management.
Review LSE website
New LSE website
IT Services could not host LSE website 24/7/52
Outsource managed hosting - tender
Upgrade servers
CWP - Continuous web presence
LSE website: past
LSE website: present
1. determine how the LSE website can be developed to meet the information needs of target audiences in pursuit of the School’s goals (some of which are to deliver information to audiences who are not consciously looking for it) at least as well as its main competitors, if not better. Identify the information needs of target
audiences, and the School's goals and objectives;

2. evaluate the LSE website against its primary goal – to meet the information needs of target audiences in pursuit of the School's goals – with reference to comparator websites;

3. offer a measured and achievable transition from the current position to an improved solution;

4. create a set of deliverables including: a report and recommendations including personas for key audiences; a new static homepage design for external audiences with site map; a new static homepage design for internal audiences with site map.
Objectives
Personas
IA
Content as a commodity:
introducing a CMS to LSE
and Political Science
'Content Is Becoming a Commodity'
by Sara Perez
at http://www.readwriteweb.com/archives/content_is_becoming_a_commodity.php
537
editors and
contributors
'Discussing Content as a Commodity'
by Stephen Dorsey
at http://www.realdigitalmedia.com/digital-signage-blog/discussing-content-as-a-commodity/
CC
by Ian Roberts
at http://en.wikipedia.org/wiki/File:Trencherfield_Mill_2008.jpg
CC
by Deepak Gupta
at http://en.wikipedia.org/wiki/File:Kuweit-towers.JPG
CC
by Nilfanion
at http://en.wikipedia.org/wiki/File:Merseyside_UK_location_map.svg
Content as a commodity
Fungibility
"A commodity is a good for which there is demand, but which is supplied without qualitative differentiation across a market.[1] A commodity has full or partial fungibility; that is, the market treats it as equivalent or nearly so no matter who produces it. Examples are petroleum and copper.[2] The price of copper is universal, and fluctuates daily based on global supply and demand. Stereo systems, on the other hand, have many aspects of product differentiation, such as the brand, the user interface, the perceived quality etc."
Commodity
CC
by Wikipedia
at http://en.wikipedia.org/wiki/Commodity
+ numerous internal and external suppliers
45 websites
44 managing editors
493 contributors
Content management? No. Page management.
Key CMS issues:
Editors and contributors are working as inidividuals.
Re-use of content is extremely limited.
Re-use of content is very difficult.
Liquidity
Is or could content be treated as a commodity?
Discussion