...should NATO be on facebook?

NATO PA COURSE 2010 BUDAPEST
presentation on social media and 
how PR may benefit from its uses
by Loránd Balázs Imre (c)
www.twitter.com/imrelb
www.facebook.com/imrelb
what is PR?
Public relations is the practice of managing communications between an organization and its publics.

PR = earned media

PR results in 3rd party credibility

what is online social media?
Social media is any tool or service that uses the Internet to facilitate conversations. (Brian Solis)

web2.0? Democratization of content?

Content created by people using highly accessible and scalable publishing technologies.

A shift in how people discover, read, and share news, information, and content.

A fusion of sociology and technology.


(ii) The Early Age Of The Internet
WEB1.0

(i) The Era Of Electronic Media
~ from the 1930s
(iii) The Beginning Of The Age Of WEB2.0 / 
Online Social Media 
~ 1999 - 2006
~ since 2006
COMPANIES
BRANDS
TRADITIONAL MEDIA
ORGANIZATIONS
how does 
social media change the rules of PR?
This Video Wouldn't Have Gone On TV First

WikiLeaks, an organization that stands to disseminate documents, photos and video which have political or social significance, has released a classified US military video depicting the indiscriminate slaying of over a dozen people in the Iraqi suburb of New Baghdad -- including two Reuters news staff. 
The Role Of Traditional Media Changes

Lacking the ability to keep up with the online media, traditional media's role shifts toward interpreting the news.
Everythin' goes online 'cause it's SOCIAL...
Good old days, right...?
how do we make use of this?
Social media and WEB2.0 are changing the media landscape by placing the power of influence back into the hands of regular people.

Really just putting the public back into PR.
you too may get inspired by

own experience /@imrelb
Brian Solis / @briansolis
Seth Godin / @NotGodinREPOSTs
Gary Vaynerchuck / @garyvee
Josh Bernoff / @jbernoff
Jason Fried / @jasonfried
and lots of others... 

by engageng in the conversation
the sooner the better
along social media policy (don't have one yet?)
along social media strategy (don't have one yet?)
by optimizing my social media activity (SMO, long story)
by measuring the impact (how? yeah, that's a longer story...)

DO YOUR HOME WORK!!!