Social Media - What in Earth..?!
you can participate, but not control
(ex. content / mash up > best compliment)
Project manager at Turku2011 Foundation. I am leading Live2011.com project which is digital capital of culture. A social media networking tool for the cultural institutes, independent actors and friends of culture – social content management tool linked to 3rd party social media plat-forms.
- First video game 1975
- First email at 1986
- First designed webpage 1995
-98 Facebook Friends
-211 Linkedin connections – 19200 connections two degrees away – 1,6M+ connections three degrees away
-4552 photos in Flickr
-16 videos in YouTube with 71,000 views
-Around Level 50 in WOW (retired),
- Profiles in Plaxo, MySpace, Blogger, Yahoo, Microsoft Live, Twitter, Bambuser, Habbo, Ning ..
- Gaming, Social Media, MediaTech

What is social media?
Social media  an open communication network powered by social networks, news and bookmarking, blogs, microblogging, video/photosharing, message boards, wikis, virtual reality, social gaming, podcasts, real simple syndication (RSS), social media press re-lease.
Social media is a complex, organic online conversation.

Social media is multiple way to engage people to two way conversation.
Social media networks are most powerful way to capitalize soc media conversations.
The power to define and control the brand is shifting from corporations and institutions to individuals and communities: 
Jim Stengal: Telling and selling is dead. 
Mitch Matthew, Former head of Marketing, Microsoft: The old model was informing, persuading and reminding. The new way is demonstrating, involving and wnpowering (mmitch matthew, former head of markting, Mcrosoft)
Social Media is the fastest growing category on the web, doubling in the traffic over the last years: 73% of Internet users read blogs.
80% of personal communication is done via social media sites (UK) - First time amount of e-mail adresses has sunk in the history of the email. 
Forrester Research Aug 2009: 80% of Americans use social media. 

Among adults 35-54, participation grew 60% over last year. younger people are more heavily involved, but over-35s and over-55s are becoming more and more active in social networking. While 10% or less of online adults aged 18-34 are “socially inactive,” the older age ranges are showing high growth. Among adults 35-54, participation grew 60% over last year. 

And in the 55+ category, 70% of online adults use social tools monthly, while 26% use social networks.
So the old phrase of "Social Media is for youngsters" does not apply anymore.
You can't afford to be invisible. Of all active social media site users: 
33% visit social media sites to engage in product research before making a purchasing decision, 
47% say social media sites influence their purchasing making decisions, 

Of all online users say 91% say consumer reviews are the #1 aid to bying decisions, 87% trust friend recommendation over critics recommendations (JC Williams Group), 3 times more likely to trust peer opinion over advertising for purchasing decisions (Jupiter research), One word of mouth conversation has impact of 200 TV commercials (Buzz Agent)
Why you should participate?
In order to...
1.generate exposure of your activities
2.Increase traffic
3.Build new partnerships
4.Bring in new visitors/customers

Succesfull Social Media Adaptation Cycle
some rules
There are rules in social media sites
– Don’t break them
101  videos
over 14 M views
667k channel views
20,800 subscribers
Live since 22.11.2006

keep the eye in the ball - niche sites generate 3 to 5 times higher results than generic sites
Grazie
Any Questions?