Source: Socialnomics
Presentation By @DavidGerzof
Social Media & Marketing: The Basics
Presentation By @DavidGerzof
@DavidGerzof

I teach Social Media and Marketing at Emerson College

I learn as much from my students about Social Media 
                                                                         as they do from me
Is Social Media for Real? 
A Quick Video from our friends @Socialnomics
@DavidGerzof

I also run a social media and marketing firm called BIGfish

we're online at http://BIGfishMarket.com
I'm not a Social Media Guru
                            Nobody is except maybe Nonja
Nonja has 83,000 Facebook fans
                                         she's not even human
Back to Nonja
Social Media is in its' infancy 
        We're primates figuring out a new environment with new tools
Source: Nonja's Facebook page
Source Emerson.edu
Source: Pablo H Caridad Photo of Ancient cave painting in Patagonia, Argentina
Before there was Facebook, there was Handbook
What is Social Media Anyway?
Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial.

-Wikipedia
Source: Wikipedia.com
So How Does Social Media Relate to Marketing?
Social Media Impacts all Four Pillars
Ok, You showed me an ape, a video and a cave painting...
                    but is Social Media for Real?
Here's What Mainstream Media Has to Say
Source: Fast Company
Source: Fast Company
Source: Time Magazine
Source: Time Magazine
Product (& services)
Monitor & Research
Customer Service
Joint Development
(Crowd Sourcing)
Price
Research & Analysis
Massive real-time focus group
Social Media Marketing
The 4 pillars of marketing are:
Product
Price
Place
Promotion
Where competition is, what they're doing
Where is product demand greatest
Correct Quanities in the right places
Market coverage
Place
Contests
Customer rewards
Word of Mouth / Buzz
Messaging
Public relations
Advertising
Promotion
So I'm with you so far,
   But how do I know if it's working?
Easy Things To Measure
Visitors "eye balls"
Friends
Followers
Impressions
Sentiment
Downloads
Clicks
So I get how social media relates to marketing,
    But Where do I start?
Sign Up
Experiment
Engage
Entertain
Then what?
Read
Socialnomics is one of core books
we use in Emerson College's 
Social Media Course
So I'm with you so far,
   But how do I know if it's working?
Easy Things To Measure
Visitors "eye balls"
Friends
Followers
Impressions
Sentiment
Downloads
Clicks
Thank You
@DavidGerzof