Revision Research Spotting & Identifying Opportunity SWOT Analysis Market Research Branding & Marketing an Event/Project/Artist
Electronic Press Kits (EPKs)
Biographies and One Sheets
× Discography & Samples Sources Of Opportunity BRAINSTORM Include New Research Include Systems & Strategies Of Support Evaluating Opportunity Strengths Weaknesses Opportunities Threats External Internal Political Economic Social Technological PEST ANALYSIS Building Support Systems Mentorship Resources Friends Family Community Inspiration Information Professional Developmet Capital (cc) photo by theaucitron on Flickr (cc) photo by theaucitron on Flickr Skills Think about your word choice, don't repeat yourself.
Use language that speaks to your audience.
Think about quotes that resonate or that describe you. Articulate Demonstrate the different things that you are good at. Diverse Weave You don’t need permission to become a recognized expert or authority. It comes from knowing who you are and how to tell your story. Affirm Simple Reinvent Celebrate yourself. You are incredible and no one will know unless you tell them. Be clear, direct and to the point. Weave together a story. Map a chronology. Group
similar ideas and actions together. http://the99percent.com/tips/7025/The-Resume-Is-Dead-The-Bio-Is-King “All of the LGBTIQ community should lift our ears to receive Leah Lakshmi Piepzna-Samarasinha. Her vision stands to rearrange the ways we approach community, creating art, and loving. Every time I’ve heard her read I’ve come away new.”
- Tara Hardy, Bent Writing Institute "Not long after studying the art, beauty and technicalities of photography in the Image Arts Program, did he find himself shooting professionally for events around the city. His name was becoming known as his passion for the art grew and he decided to take the next step in his career; his own studio. With business partner, Ryan Paterson, he started up Hightop Studio – a company dedicated to photography, web design, event production and management. Through his work with Hightop, opportunities came flushing in from many different companies including Red Bull Canada, Sony/BMG, FIDO and many more." http://www.chekothari.com/ "Armed with an appetite for creative endeavours and community advancement, here at the K, we eat art and inspiration." http://kapisanancentre.com/headquarters
Determine the contents of your press kit. Include general information about your company, company time line, mission statement, company honors and awards, upcoming events, fact sheets and previous press clippings.
Create an electronic letterhead template for all files with a word-processing program. The letterhead template will be used as the foundation that the information will be displayed on. Letterheads should be created using a high-resolution design, which accurately represents your brand or company image in a creative and professional manner. High-resolution designs (300 dpi) are necessary to eliminate blurring and ensure a continuous flow throughout the kit.
Construct your press kit information by formatting the information in a thorough, concise style that is visually appealing. Check spelling and grammar before saving. This step should include adding links to websites or emails of significance. If your organization does not have a creative writer on staff, consider outsourcing the work.
Transfer all your constructed material onto the letterhead template. This is as simple as copying and pasting the information from the file onto the letterhead template. Proofread for errors in format that may have occurred during the copy-and-paste process.
Save and create locked and editable versions of all material each time you change or update the information. Distribute only the “locked” version to avoid any altering of your material.
Compress all press kit documents by “zipping” them into a single folder titled “Press Kit.” This will make uploading, downloading and transmitting the information quicker and easier.
Make your press kit available. Depending on your dissemination decision, you should upload your press kit to a website or send it via email to the intended recipients. While sending the press kit by email will ensure awareness by the recipient, it is smart to back up the email by posting one on the web. This also creates an opportunity with media outlets and other interested parties you may have overlooked when deciding on your audience. Electronic Press Kits Demographics: BrainstormSee the full transcript