market marketing -- business networking blog email shoot blog bookmarking collaboration platform choice sharing news communication 2006 The first unassisted off-Earth Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010. By late November 2010, an average of a dozen updates per day were posted on the astronauts' communal account, @NASA_Astronauts. "daylong brainstorming session" @ the podcasting company Odeo... While sitting in a park on a children's slide and eating Mexican food, Jack Dorsey introduced the idea of an individual using an SMS service to communicate with a small group. The tipping point for Twitter's popularity was the 2007 South by Southwest (SXSW) festival. During the event, Twitter usage increased from 20,000 tweets per day to 60,000. "The Twitter people cleverly placed two 60-inch plasma screens in the conference hallways, exclusively streaming Twitter messages," remarked Newsweek's Steven Levy. "Hundreds of conference-goers kept tabs on each other via constant twitters. Panelists and speakers mentioned the service, and the bloggers in attendance touted it."
Reaction at the festival was highly positive. Blogger Scott Beale said that Twitter "absolutely rul[ed]" SXSW. Social software researcher Danah Boyd said Twitter "own[ed]" the festival. Twitter staff received the festival's Web Award prize with the remark "we'd like to thank you in 140 characters or less. And we just did!" - Personal Newspaper You are the editor/writer
You choose your journalists
comment everyday writers Your readers login PLEASE PICK A FEW,
CLICK FOLLOW where marketing meets market 2011 YEAR OF SOCIAL MEDIA 140 characters! security!!! http://twitter.com/ https://twitter.com/#!/who_to_follow Now,
Please search for BRAND/
Repeat search in Tweets and People and FOLLOW
(Don't limit yourself) Following=listening trend means:
Follow the trend, read it!
Get into discussion! NO SPACES! Search for Trends!
Use the most relevant trends # to be heard...
"I have been to #LeicesterTigers" @ Mention
= send a message
Reference someone (via...) Search between your mentions who talks about you! SUCCESS STORY! One year ago, the marketing team at Neenah Paper, a manufacturer of high-quality paper products, confronted a growing problem: It was becoming harder and harder to reach new potential customers, their traditional channels — phone conversations and in-person meetings — were not working ....
They noted that most of the company’s potential customers — designers, graphic artists and printers — were spending their time in front of their computers,
=social media could be a way to better engage them.
So Neenah took a step into the social media world. . They discovered they can look for leads and engage with them on Twitter. Today the company has 10 sales representatives across the country using their personal Twitter accounts on behalf of Neenah to close new business.
“It’s an invitation to have a conversation. You’re getting permission to have a conversation — a conversation that used to happen in person.” BE RESPONSIVE
BRING SOME VALUABLE INFO
DO NOT SPAM
REFERENCE THE SOURCE via@ Twitter Benefits:
Easy access to the local news
Free PR/build up for new web launch /new projects/new products trade shows
Close contact with industry peers
Quick communication with Prospects Check our SOCIAL MEDIA MENU! Want some more? Tweet all your questions @EAZYTIGER! CHECK YOUR FOLLOWERS
ON THE HOME PAGE,
FOLLOW BACK! http://twitter.com/settings/account http://twitter.com/settings/account Please add more description, e.g. with offices in ...... HOW TO GET MORE FOLLOWERS WEEKLY ROUTINE Step one: browse business
Step two: search for Accountants/or Finanse
And Follow Step one:
Follow your connections from LinkedIn
Invite your database (emails cs) Step one: Search in Tweets
Step two: Search in People Critical mass >300-start unfollowing
Click on follow to unfollow You can include HASHTAGS into the text (not on the end of the post)
Please rewrite your last job to include the new foud hashtags and click on it to see the whole conversation.
Follow the others talking about the same subject! Use Google Url Shortener Address directly
@Eazytiger You might address your adverts directly!
@Eazytiger @userone @someone not too often not to the same ones not too spammy @thisisleics new sucess story ... Direct communication.
Please address some of your posts, reply to people, ask them a question, introduce yourself, DIRECT MESSAGES
USE FOR PRIV. BUILT IN FUNCTIONS:
# WHAT TO TWEET ABOUT? HOW TO MASTER TWEETS? 1.USE THE: RT, @
2.USE GOOD #
3.USE TRACKABLE SHORTENERhttp://goo.gl/
4.Always send traffic to you website PRESS COMPANY NEWS BIG CONTRACTS INTERNAL NEWS /OFFICE NEWS HOLIDAYS /
EXHIBITIONS EMPLOYEMENT LAW/
REGULATIONS CASE STUDIES/
RECOMMENDATIONS ALSO FROM LINKED IN 1. 2. 3. 4. 5. 6. 7. 8. ONE TWEET A DAY/IN THE MORNING Check Who Retweeted you SEARCH FOR TRENDS LOG IN/SET UP GMAIL ACCOUNT GO TOhttp://goo.gl/ CHECK HOW MANY CLICKED THROUGH & WHERE THE WERE BASED email@example.com SystemsAccountants LOGIN PASSWORD ALWAYS USE THIS SHORTENER FOR TRACKING AND SEO SHARING
INSTEAD OF DIRECT MARKETING BUSINESS SOCIAL MEDIA COMPANY PAGE/PROFILE DATABASE/INFO free distribution of your content
free SEO (each like is a link)
JOBS/CASE STUDIES direct communication
verification of the business -recommendations
SEO support business research
advertisingSee the full transcript