What is Social Media?
How to use Social Networking
Social Media & Economic Development
What are the Social Media?
Blogs
Social networking
Twitter/Micro-blogging
Online photo/video sharing
Social bookmarking
Wikis
Podcasting
RSS


 
 
 
Geography of Jobs Animated Map
TIP Strategies
http://tipstrategies.com/posts/notebook/
and How to Take Advantage of Great Tools TODAY!
Who We Are: An Austin-Based economic development consulting firm
Where We Do
Regions & States
usa 
Chicago-Milwaukee Corridor  
Envision Central TX  
Wired65 (Central Ky. & SE Ind.) 
Northwest FL  
State of VT  
Mississippi Delta Region  
State of TX  
Capital Area Planning Council TX  
Delta Regional Authority  
Southern United States Trade Association  
Southwest Mississippi Partnership  
Southwest Oklahoma Impact Coalition  
Texas Forest Service

Cities & Counties
usa 
Houston  
Dallas  
Richmond  
Tulsa  
El Paso  
San Antonio  
Fort Smith  
Racine Co. WI  
Lake Co. FL  
Blaine Co. ID  
McCormick Co. SC  
Union Co. AR  
Hinds Co MS  
Claiborne Co. MS  
Kenosha Co. WI 
Jefferson Parish LA
International 
London, ON, Canada
The Netherlands  
Northern Ireland  
Austria

Definition:

Social media is online content created by people using highly accessible and scalable publishing technologies. 

At its most basic sense, social media is a shift in how people discover, read and share news, information and content. 

Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. 


Major Categories and Applications:

Communication

Blogs: Blogger, LiveJournal, WordPress 
Micro-blogging: Twitter, Plurk, Jaiku 
Social networking: Facebook, LinkedIn, MySpace
Events: Upcoming, Eventful, Meetup.com
 
Collaboration

Wikis: Wikipedia, PBwiki, wetpaint 
Social bookmarking: Delicious, StumbleUpon, Google Reader
Opinion sites: epinions, Yelp, City-data.com 

*
First, let me hear from YOU!
It's ALL about CONVERSATION!!
http://www.polleverywhere.com/multiple_choice_polls/LTIxMDI5OTgxMjQ
In case you wondered...

       TIP = Theory Into Practice

Our strategies focus on Talent, Innovation, Place
What We Do:
Strategic planning
Workforce Development
Entrepreneurship
Site Selection & Analysis
Impact Analysis
Industrial Cluster Analysis
Defense Communities

How we Do
Tools for ED
Why Are They Important?
A few TIPs
Q & A
Global phenomenon happening in all markets

Asia markets lead in terms of participation, creating more content than any other region

57% of all web users have joined a social network, making it the number 1 platform for creating and sharing content:

55% of users have uploaded photos

22% have uploaded videos

Blogs are mainstream media world-wide and as collective rival any traditional media

73% have read a blog

Over 184 million bloggers world-wide

China has the largest blogging community with 42 million bloggers.

That is more than U.S. and Western Europe combined!

Here are some facts...
Twitter Facts
Users "tweet" = say whatever they want in 140 characters or less. Sounds silly, but surprisingly addictive

3 million Tweets/day 

"Followers" and "Following" http://twitter.com/home

2,720,700 - number of followers of the most popular Twitter user (Ashton Kutcher) 

63% of Twitter users are male (from Time)

Facebook stats
Over 200 million users

If FB were a country, that will be the 5th largest population between 
Indonesia and Brazil

100 million users log on to Facebook at least once each day

170 countries/territories

35 different languages used 

Globally, Facebook users spend 2.6 trillion minutes on Facebook everyday.

Average number of friends per user = 100

700 million+ photos are added to Facebook monthly

Social Media impacts your brand reputation
34% post opinions about products and brands on their blog
36% think more positively about companies that have blogs
Participate
Need to think global
Having a website for your business is no longer enough. In a world of interlinked platforms and contents, stand alone web site is not as engaging.
Embrace social platforms as part of your communication mix; blogs, social networks, video and photo sharing site are where web users spend most of time and where the greatest opportunities for engagement exist.


Connect
Use social media to create dialogue with your target audience, especially younger and talented
Track opinions 
Develop networks, distribute contents and advertise 
Allow the audience to interact with your brand
It's ALL about conversation!

What is Social Networking?
Social Networking
What is Twitter?
King of Social Networking Sites!!
Major player
Here are some good reasons...
Manage your social media for success!
Social Networking sites as Economic Development Tools
Business Development/Attraction
Searchability  - research your prospects
Interaction - Ask them what's important
Create your site - let the prospects know what you are about. 
Busness Retention/Expansion/Entrepreneurship
Connect with your existing businesses
Let them contact you in real time
Look for best practices
Place all the business resource information
Workforce Development/ Talent Attraction/Retention
Let your locals know what jobs/resources are available
Show that you care
Being tech savvy counts

Tourism
A picture tells a thousand words. Video does much more!
Link to other local websites, publications, social networks!
Online discussion of upcoming events, promotions, etc.
TweetDeck
Ping.fm
Google Profile
http://ping.fm/dashboard
http://www.google.com/profiles
Conclusion
Many thanks for your kind attention!

Mitsu Yamazaki
TIP Strategies, Inc.
mitsu@tipstrategies.com
(512) 343-9113
1. Improve search-engine optimization (SEO)
Having variety of contents about your community helps your ranking on search engines (i.e. Google, Bing, Yahoo!)











2. What your website says could count as much as what it does not say 
Do you know your community's reputation or outsider's perception?












3. Build a bridge between public sector and business community
Create more ways to communicate
Build trust and transparency










4. Placemaking & Branding 
High growth industries (business services, Info Tech, Bio Tech, Advanced Materials) highly depend on educated and creative workers.
The executives strongly care about wellbeing of employers -> Quality of Place

Agenda
Just in case I had more time...
Social Bookmarking
Multimedia

Photo sharing: Flickr, Zooomr, Photobucket, SmugMug 
Video sharing: YouTube, Vimeo, 
Livecasting: Ustream.tv, Justin.tv, Stickam, bizbuzztour.com 
Audio and Music Sharing: imeem, The Hype Machine, Last.fm

Reviews and Opinions

Product Reviews: epinions.com, MouthShut.com 
Q&A: Yahoo! Answers, WikiAnswers 
Employer Reviews, Jobeehive.com 
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural" search results.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.