Prezi

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in the manual

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Building Your Personal Brand

No description
by Kim Bode on 6 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Building Your Personal Brand

Personal Brand
Building Your Personal Brand
Attracting a following online and in person
Use Social Media to Advance Your Brand
The process by which individuals differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal.

Be Authentic
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
- Tom Peterson, Fast Company
It was inevitable
You have to constantly sell your ideas to bosses, managers, our friends and family, to make things happen in our lives. We have to convince them to take action.

Always being judged (umm..your online profile is ALWAYS up)
3 Laws of Personal Branding
Be Transparent
Be Visible
The Benefits
Promotions
Happiness
Compensation
Business
Perks
7-Points to Bootstrapping Your Brand
Stop planning and start doing.
Position yourself against the brand leader.
Be freakishly persistent.
Associate with winners.
Do favors for free.
Be a connector, establish a strong peer group.
Partner and work with bigger brands (people or companies).
The Person You Are = Your Brand
Be found
Be personable
Be credible
It used to be: It’s not what you know, but who you know
Then it became: It’s not who you know, but who knows you
But I believe: It’s not who knows you, but who’s willing to help you
Leadership: the art of getting someone else to do something you want done because he wants to do it.
- Dwight D. Eisenhower

Summary
Are you getting noticed?
How do you get noticed?
Projecting the right image
What’s your message – is it clear?
Sifting the clutter
Create a following
Stand out

Sources: Seth Godin and www.personalbrandingblog.com, Fast Company
See the full transcript